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Read: Worklife: structuring marketing & sales growth with Markentive
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Worklife: structuring marketing & sales growth with Markentive

The solutions we provided Markentive provided both strategic and operational support in close collaboration with the Worklife teams. Thanks to this partnership, Worklife accelerated the implementation of its marketing strategies, achieving results twice as fast while structuring its processes with agility. Enhanced lead scoring and improved alignment between sales and marketing boosted the conversion rate from 10% to 16%. Today, the company benefits from a comprehensive CRM system, high-performance dashboards, and greater visibility across the entire conversion funnel.
+6 points

increase in lead conversion rate

Read: From complexity to performance: HubSpot at the heart of La Poste Solutions Business' marketing strategy
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From complexity to performance: HubSpot at the heart of La Poste Solutions Business' marketing strategy

The solutions we provided Faced with an unclear digital strategy and disconnected tools, Markentive began with a strategic scoping exercise, to clarify objectives, identify key data and define the necessary reference documents. The team then focused on advanced HubSpot usage : optimizing data collection through tailored forms, building customized workflows, and implementing a scoring model to better qualify leads. Finally, Markentive supported the technical integration of HubSpot with in-house tools, ensuring a seamless connection between marketing and sales teams. This approach enabled us to build a coherent, high-performance and perfectly integrated marketing strategy.
+82%

increase in opportunities generated by marketing

Read: Boosted productivity and 360° visibility: WEDA transforms its operations with HubSpot
weda-usecase

Boosted productivity and 360° visibility: WEDA transforms its operations with HubSpot

The solutions we provided Markentive first supported WEDA in a Service Hub feasibility study to validate the use case coverage of nine different teams. This phase led to a structured scoping and implementation project built around a series of workshops. During these sessions, processes were optimized, and new work methods were defined. Markentive also led the technical implementation of HubSpot and the data flow integration between WEDA’s core systems and the CRM.
100%

of key data flows synchronized via API between WEDA’s core business software and HubSpot

 

Read: From fragmented data to a unified CRM: Kerialis' digital transformation

From fragmented data to a unified CRM: Kerialis' digital transformation

Markentive supported Kerialis in structuring its sales and marketing processes, implementing HubSpot and integrating data flows between its business tools and CRM. After deployment, our collaboration continued to support the teams in launching marketing campaigns, maintaining API flows and optimizing the use of the tool.
+12%
new leads generated via the website kerialis.fr vs. previous year
Read: Interdata: a growth strategy to boost performance

Interdata: a growth strategy to boost performance

To help Interdata achieve its marketing objectives while ensuring the generation of qualified leads, Markentive has established a fruitful collaboration over the years. As a strategic partner, Markentive has contributed to Interdata's growth by proposing and implementing innovative solutions, including : Design of new campaign mechanics to improve email deliverability, click-through and open rates. Management of LinkedIn Ads and Google Ads accounts to maximize visibility and effectiveness of advertising campaigns. Optimization of alignment processes between sales and marketing teams, with the implementation of dedicated automations to reinforce collaboration. Continuous improvement of landing pages and forms for an optimal user experience, promoting lead conversion.
+1085%

new contacts from Linkedin Ads over 1 year

Read: mc2i: How mc2i boosted their sales and marketing efficiency with Hubspot

mc2i: How mc2i boosted their sales and marketing efficiency with Hubspot

Markentive implemented a structured, multi-stage approach. First, design workshops were held to define mc2i's specific needs and use cases. Next, the technical implementation involved customizing HubSpot and integrating it with existing IS tools.
+25%
more commercial actions in Q1 2024 compared to the previous solution in 2023
Read: Comexposium: Optimizing lead acquisition and prospecting for its subsidiary DG Consultants

Comexposium: Optimizing lead acquisition and prospecting for its subsidiary DG Consultants

Markentive has been working with Comexposium's One to One Division for several years, initially to frame the implementation of Hubspot and the synchronization of other tools, based on defined marketing use cases, and to train its teams, then on support phases, to develop new uses, work on new events, and encourage adoption of the tool.
60k
Contacts synced via API and updated daily
Read: Nfinite: boost lead generation on core target accounts with an ABM strategy

Nfinite: boost lead generation on core target accounts with an ABM strategy

To help Nfinite optimize its ABM strategy, Markentive set up ultra-targeted ads and e-mail campaigns to generate qualified leads and activate contacts on target accounts in different industries. The strategy was to communicate on the brands' high points (Christmas, Valentine's Day, Black Friday etc.) to demonstrate the benefits of the platform according to the role and industry of the targeted people.
+50

MQLs generated on key target accounts

Read: From showcase to growth driver: the strategic redesign of the Great Place to Work website

From showcase to growth driver: the strategic redesign of the Great Place to Work website

Creation of a new website based on the graphic identity of the UK site to ensure international consistency. We harmonized and modernized the artistic direction of the Great Place to Work UK site, while adapting it to the specific needs of the French site. We integrated modifications aligned with the latter's objectives and expectations, developing tailor-made modules to better showcase the company's services and products.
+25%
increase of handling rate of incoming inquiries

Read: Precision For Medicine: When redesign becomes a lever for transformation
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Precision For Medicine: When redesign becomes a lever for transformation

To ensure efficient project management, we set up structured processes and dedicated assets, facilitating collaboration between our teams and those of the customer. A tailor-made SEO strategy was also deployed to ensure the visibility of the new site, and our support continued beyond the launch, to ensure a smooth and lasting take-up of the platform.
+15%
of traffic from SEO