The HubSpot CMS Hub is an all-in-one platform that allows you to efficiently create or redesign your website through a variety of tools to support the growth of your business.
The CMS integrates perfectly with the CRM and all other tools in the HubSpot suite, including marketing automation, sales, customer service and operations.
You'll have access to HubSpot's CRM, Sales Enablement tools and Marketing Automation solution to increase lead generation and processing in record time. The result? Departments working together in a seamless way.
Thanks to the interconnectivity between the CRM and the Sales and Marketing Automation tools, you'll have access to detailed data along the entire journey of your site's visitors as well as an overview which allows you to personalize and optimize your web pages.
In choosing CMS Hub, you'll never have to worry about platform maintenance and updating the various tools. Everything is automatically managed by HubSpot, allowing your IT teams to focus on areas greatly impacting the business.
Unlike other CMS platforms, the HubSpot CMS has no plugins. The server and security of your site is directly managed by HubSpot's teams, and languages are updated automatically. Continuity of service is assured up to 99.99%.
Thanks to easy-to-use drag & drop tools, templates and themes in the HubSpot CMS, your marketing teams will never need to rely on your developers or an external agency.
CMS Hub allows marketers to quickly become autonomous through all the tools in the platform. Whether it's creating and editing new pages and landing pages, adding CTAs and forms or adding new tools like chatbots and pop-ups, your team will have a hand in everything! They can also conduct tests through the use of smart content and A/B testing.
Through the flexibility built into CMS Hub, marketers can optimize the pages of their website, personalize them according to their visitors and, in turn generate more conversions. This is also made possible through the reporting tools and SEO recommendations provided by HubSpot.
You can create your site from the ground up using existing themes and page templates (whether free or paid) from HubSpot Marketplace. You can also work with developers who will create a customized theme that can be autonomously used by your marketing team.
Once your theme is created, you can create new pages and landing pages by dragging and dropping the various blocks (or modules). You can adjust everything, including padding, spacing, colors, images and buttons.
With its A/B testing feature, the CMS allows you to conduct tests on your pages by changing text, images, structure, etc. and choose the version of the page that received the best results. You can also use smart content to display various versions of your content based on a number of criteria.
An Enterprise subscription to the CMS also provides access to adaptive tests to take the customization of your site and the optimization of your pages a step further.
The HubSpot CMS provides a series of extremely effective SEO tools, including keyword planning tools, topic cluster management and on-page SEO suggestions for each of your pages. This makes it easier for you to optimize your content for search engines.
Your SEO-optimized web pages will be at the heart of your digital strategy and will allow to you attract quality leads, converting them into hot prospects and customers.
HubSpot provides detailed reporting to analyze the performance of your web pages as well as your marketing initiatives on the various channels you use, including landing pages, emails, social media and advertising, etc. Cross-reference marketing and CRM data for optimizing your website
Your teams can quickly make changes to your pages based on traffic to your site and results from marketing campaigns. Clicks on CTAs, form completion rates and reading times of pages are all indicators which allow you to actively optimize your website.
If you're looking to redesign your website or migrate your current site to the HubSpot CMS, Markentive can support you along the entire path.
Before you begin the development process, we advise you on best practices and trends in web design and inform you of the impact that certain designs can have on the development and effectiveness of pages. The SEO component will help you structure your navigation and define the pages to create.
Our team of experts will support you throughout your entire redesign project, from kick-off, to weekly progress reviews and launch. We provide the link between your teams, designers and developers to facilitate the approval and acceptance process.
We manage the development of your website from A to Z, based on the design you provide or the one we create together. Our teams handle the migration of your content as well, including your blog and/or resource center.
Our CMS Hub training is led by HubSpot-certified experts. We offer training dedicated to marketers in addition to training that's 100% developer-based to train your teams for development on the HubSpot CMS.
Once you've chosen your CMS, you'll need to begin thinking about your website creation or redesign project.
Here are the main steps of a web design projects:
- Reserach and setup
- UX design and SEO
- Branding and conception
- UI and motion design
- Integration and putting the site online
The integration phase includes installation of the chosen theme or the development of a defined theme based on the approved prototypes, integrations with third-party tools, migration of your blogs/resources, parameter setting of domain names/subdomains and redirections.
Yes. The HubSpot CMS solution can be integrated with other CRMs, starting with the Pro plan. For example, integration with Salesforce is possible starting with this level.
HubSpot is recognized and appreciated for its ease of use, but don't underestimate the importance of outlining your strategy, especially if you're implementing marketing automation or sales enablement tools when redesigning your website on the HubSpot CMS. We recommend receiving support, especially for the technical configuration of your solution and the training of your teams. An agency like Markentive offers personalized service for each step of your project.
HubSpot is recognized for its ease of use, its diverse and varied features and its outstanding technical support. HubSpot also offers a Marketing Hub, a CRM and a Customer Service Hub, so you can track your customers' journey throughout its entire life cycle.
