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HubSpot CMS: Build an Effective Website

HubSpot's CMS Hub is an all-in-one platform for building or redesigning your website efficiently. It seamlessly integrates with the CRM and other HubSpot tools (marketing, sales, customer service, operations) to support your business growth.

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What are the benefits of using HubSpot's CMS for your website?

  • A CMS integrated with the entire HubSpot ecosystem and tools

    With seamless CRM integration, Sales Enablement tools, and Marketing Automation, you can quickly enhance lead generation and processing. This connection provides a detailed view of visitor journeys and allows for advanced web page personalization.

     

  • No maintenance needed: your platform updates automatically.

    With CMS Hub, HubSpot automatically handles maintenance, security, and hosting without the need for plugins. Your site enjoys 99.99% uptime, allowing your IT teams to focus on strategic projects.

  • Intuitive content management for fully independent marketing teams

    With CMS Hub, your marketing teams can independently create and optimize pages using drag-and-drop tools, templates, and SEO recommendations. They can add CTAs, forms, chatbots, and test different versions to maximize conversions.

Key Features of HubSpot's CMS

  • Website Creation

  • A/B Testing & Smart content

  • SEO improvement

  • Continuous Optimization

Website Creation
  • Website Creation
  • A/B Testing & Smart content
  • SEO improvement
  • Continuous Optimization

Unleash your creativity with intuitive tools and drag & drop features.

Build your website from scratch using free or paid themes and page templates from the HubSpot Marketplace. You can also collaborate with developers to create a custom theme that your marketing team can use independently.

Once the theme is ready, easily add new pages and landing pages by dragging and dropping developed blocks (or modules), and adjust elements like spacing, colors, images, and buttons with ease.

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Test and optimize with smart content and A/B testing features

The CMS Hub allows you to test your pages with A/B testing by changing text, images, structure, etc., to find the most effective version. You can also use smart content to display personalized versions based on specific criteria.

The Enterprise subscription also offers adaptive testing, enabling even more advanced site personalization and page optimization.

AB-testing

Enhance your SEO with built-in features

HubSpot's CMS provides powerful SEO tools, like keyword planning and on-page suggestions, making content optimization easier. SEO-optimized web pages are crucial for your digital strategy: they help attract quality leads and convert them into customers.

SEO-optimisation

Améliorez le contenu de vos pages web en continu

Continuously enhance your web page content. HubSpot offers detailed reports to analyze the performance of your web pages and marketing efforts across various channels (landing pages, emails, social media, ads, etc.). You can integrate marketing and CRM data to optimize your site.

Your team can easily adjust pages based on traffic and campaign results, using indicators like CTA clicks, form completion rates, and page reading time.

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site-optimise

Markentive helps you build an optimized website with HubSpot CMS.

  • Collaborative Website Creation

    We collaborate with you to design your site's optimal structure, ensuring easy navigation and enhancing visitor experience to boost conversions.

    Explore
    Learn more about Collaborative Website Creation

  • SEO Strategy Proposal

    We offer a tailored SEO plan to boost your site's visibility in search engines through keyword analysis, tag and content optimization, and strategic internal links.

    Explore
    Learn more about SEO Strategy Proposal

  • Project Management and Team Coordination

    We manage your project from start to finish, ensuring timely delivery, budget adherence, and high-quality results.

  • Development

    We develop your site using the chosen CMS, ensuring it remains user-friendly and easy for your entire team to manage.
    Explore
    Learn more about Development

  • CMS Training

    We offer training on using the HubSpot CMS. Whether you're a marketing or technical team, we guide you to manage, edit, and update your site independently, without needing external developers.

    Explore
    Learn more about CMS Training

HubSpot CMS Pricing

CMS Hub Starter

All the essential features to quickly launch a high-performing website.

  • Up to 15 Website Pages
  • 1 Blog
  • Up to 20 Landing Pages
  • Cloud Hosting
  • Use of Website Themes
  • Drag & Drop editor
  • SSL Certificate
  • SEO Recommendations
  • Traffic Analytics Tools
From

00€ VAT

/months

CMS Hub Pro

Starter features, enhanced with additional tools, for an even more effective professional website.

  • Full Starter Pack
  • Up to 10,000 Website Pages
  • Up to 100 Blogs
  • Smart & Dynamic Content
  • Content Strategy Tools
  • SEO Features
  • A/B Testing
  • CTA Creation
  • Google Search Console Integration
  • Video Hosting & Management
  • Up to 10 User Teams
  • Custom Report
  • 25 Dashboards, 20 Reports per Dashboard
From

000€ VAT

/month

CMS Hub Enterprise

Pro features with tools that enable you to manage advanced website projects.

  • Full Pro Pack
  • Up to 10 Root Domains
  • Sandbox
  • Smart Page Testing
  • Multi-Domain Reporting
  • User Roles
  • CMS Access Control
  • Up to 300 Teams & Hierarchical Teams
  • 50 Dashboards, 20 Reports per Dashboard
From

0000€ VAT

/month
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HubSpot Elite Partner

Markentive is the largest HubSpot Elite Partner agency in France. Our HubSpot experts in Marketing, CRM, Services, and CMS assist you in deploying and optimizing the HubSpot suite through consulting, integration, implementation support, and training.

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Foire Aux Questions

  • Quelles étapes dans la mise en place du CMS HubSpot ?

    Une fois que vous aurez choisi votre CMS, il faudra penser à votre projet de création ou refonte de site web.

    Vous pouvez suivre les étapes listées sur les projets webdesign :

    - Recherches et set-up
    - UX designs & SEO
    - Branding et conception
    - UI & motion design
    - Intégration et mise en ligne du site

    Dans la phase d'intégration, vous aurez notamment le l'installation du thème choisi ou le développement du thème défini en suivant les maquettes validées, les intégrations avec des outils tiers, la migration de vos blogs/ressources, le paramétrage des noms de domaines et sous-domaines, les redirections.

  • Le CMS HubSpot peut-it être intégré avec un autre CRM que celui de HubSpot?

    Oui. Si la solution HubSpot CMS peut être intégrée avec d'autres CRMs, à partir de l'abonnement Pro. Il y a notamment l'intégration avec Salesforce disponible à partir de ce niveau.

  • Est-il possible de paramétrer HubSpot en toute autonomie ?

    HubSpot est reconnu et prisé pour sa facilité de prise en main, mais il ne faut pas sous-estimer l'importance du cadrage de votre stratégie, surtout si vous mettez en place du marketing automation ou des outils de sales enablement au même temps que la refonte de votre site web sur le CMS HubSpot. Il est conseillé de se faire accompagner surtout pour le paramétrage technique de votre solution et de la formation de vos équipes. Une agence telle que Markentive pourra vous proposer des prestations sur mesure sur chacune des étapes de votre projet.

  • En quoi la solution HubSpot se distingue-t-elle des autres solutions du marché ?

    HubSpot se distingue par sa  simplicité d'utilisation, ses fonctionnalités diverses et variées et son support technique hors pair. HubSpot propose également un Hub Marketing, un CRM, et un Hub de service client pour que vous puissiez suivre le parcours de vos clients tout au long de leur cycle de vie. 

    Pour plus d'informations découvres nos articles 

    HubSpot CMS vs Joomla

    HubSpot CMS vs Webflow

    HubSpot CMS vs Wordpress

    HubSpot CMS vs Drupal

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