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Nfinite: boost lead generation on core target accounts with an ABM strategy

Nfinite: boost lead generation on core target accounts with an ABM strategy

Find out how Markentive supported Nfinite in its ABM strategy for acquiring and activating contacts on target accounts. 
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  • +50

    MQLs generated on key target accounts

  • 60%

    of conversion into SQL

  • +300%

    meeting requests via nurturing

Objectives & Challenges

With an Account-Based Marketing (ABM) strategy, Nfinite aimed to reach key decision-makers within target companies through acquisition campaigns to generate new leads, and activation campaigns to engage existing contacts in their database.

  • Generate qualified leads within target accounts
  • Engage and activate existing contacts in the database
  • Increase the number of demo meetings booked
  • Boost the volume of sales opportunities generated by Marketing

To help Nfinite optimize its ABM strategy, Markentive set up ultra-targeted ads and e-mail campaigns to generate qualified leads and activate contacts on target accounts in different industries. The strategy was to communicate on the brands' high points (Christmas, Valentine's Day, Black Friday etc.) to demonstrate the benefits of the platform according to the role and industry of the targeted people.

  • Implementation of a communication plan for 2022 highlights

  • Creation of e-mail marketing sequences to activate core contacts.

  • Set up consideration campaigns with premium content and decision support for demo requests

  • Creation of a nurturing scenario to activate leads and move them along the customer journey

  • Creation of a landing page to maximize appointments

  • Test & learn on actions taken

 

A word from Nfinite

The Markentive agency has been working with us for over a year now on the implementation of an ABM strategy, as well as on various growth activities. The team is always proactive and responsive, and it's a real pleasure to work with them! In fact, we've decided to continue working with them, as they've enabled us to achieve concrete, rapid results in just one year. Thank you Markentive!

Chloë Jammet, Chief Marketing Officer France

Results achieved

The implementation of new actions and ongoing testing enabled Nfinite to boost the number of qualified contacts, leading to conversations with the sales teams, as well as improving e-mail open rates and reactivating contacts in the database.

About

See website

Industry

E-merchandising platform / Product visual creation solution

Nb of employees

130

Localisation

France

Services

Marketing Automation, CRM & Sales Enablement, Growth Marketing

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