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From complexity to performance: HubSpot at the heart of La Poste Solutions Business' marketing strategy

The solutions we provided Faced with an unclear digital strategy and disconnected tools, Markentive began with a strategic scoping exercise, to clarify objectives, identify key data and define the necessary reference documents. The team then focused on advanced HubSpot usage : optimizing data collection through tailored forms, building customized workflows, and implementing a scoring model to better qualify leads. Finally, Markentive supported the technical integration of HubSpot with in-house tools, ensuring a seamless connection between marketing and sales teams. This approach enabled us to build a coherent, high-performance and perfectly integrated marketing strategy.

+82%

increase in opportunities generated by marketing

Adama: How Adama France generated 1,600+ leads using its digital strategy

We worked with the Adama team on a number of topics since 2018: Definition of buyer personas and development of a form-based strategy for effectively segmenting the various profiles and non-intrusively collecting relevant information Development of email campaign scenarios to promote customer engagement or re-engagement, while providing useful information and achieving an appropriate send rate Supply of customized resources to respond to marketing use cases (email templates, landing page templates, CTA templates, etc.) Implementation of an SEO action plan and formulation of strategic writing recommendations Construction of a synchronization model to automate the transfer of engaged and qualified leads between HubSpot and Salesforce Creation of all graphics, technical support, and consulting on the deployment of marketing campaigns with HubSpot

+1600

leads generated over the channels deployed

How Solocal reduced its acquisition cost per lead by -45% thanks to Markentive

Markentive deployed the following solution for digitalizing Solocal's coordination services: Review the statistics and ergonomics of the current website and come up with recommendations to optimize conversion Define inbound marketing and marketing automation strategies for each media channel Devise recommendations for optimizing current and new content in line with the inbound strategy and previously defined personas Segment and customize the HubSpot environment for each new media channel in a single portal Connect an attribution tool to HubSpot Offer consulting and support on how to connect HubSpot to existing tools Provide the Solocal team with personalized training in HubSpot Marketing Hub

1 200

leads generated per month

CFRT: Using HubSpot for Effective Donor Acquisition and Retention

At the start of the project, we guided the CFRT teams in developing their strategy for their CRM ecosystem. Once the platform was operational, we continued to support them, helping them with the adoption of the tool, supporting the deployment of marketing campaigns, and reinforcing the level of maturity of the previously defined processes.

Donor segments defined to refine the loyalty strategy

BVA: strategic framework and large-scale deployment of HubSpot CRM

100%

of the units migrated to HubSpot CRM & Sales Hub

Upsell: Optimize acquisition to generate qualified leads

The two objectives were to generate more qualified leads and to be able to identify them in the CRM, by maximizing the automation of this qualification. To help Upsell achieve these objectives, we undertook an audit of the advertising network and the HubSpot instance. This enabled us to get off to a good start and identify the information needed to qualify leads. Audit of advertising accounts and restructuring of campaigns (segmentation, keywords, ads and visuals). Identified new keywords and monitored performance (search terms, conversions...) and tested new channels. Advice on the structure of LPs and forms to boost conversion rates (Fields / CTAs). Audit of Hubspot assets and implement assets to facilitate qualification (scoring, workflows).

+135%

contacts generated

Itesoft: Launching a Marketing Automation & Inbound Marketing strategy

Markentive helped Itesoft with everything from the deployment of HubSpot Marketing Automation software to the creation and implementation of inbound marketing campaigns. Strategic consulting for French and international markets Deployment of HubSpot Marketing Professional software HubSpot Marketing training Creation and development of a multilingual website Implementation of inbound marketing campaigns

set up of Hubspot CRM and Marketing Automation

Pediact: development of notoriety and acquisition of new customers

For many years now, Markentive has been helping PediAct to develop a strategy to build its online reputation and acquire new customers. Digital marketing strategy consulting Creation of a content strategy and elements such as blog articles, guides, infographics, videos, and search engine and social network ads SEO optimization Community management and social media strategy

content strategy and content elements creation

Jaji: Building brand awareness for a new insurance brand with HubSpot

We had two main objectives: develop Jaji's brand awareness and start building a base of qualified contacts so that we could work with them and turn them into customers. To support Jaji in its launch, we first worked on the personas that would serve as the basis for their inbound marketing strategy.

+51%

contact requests vs the previous semester

How Lubmarine (TotalEnergies) increased its lead generation by 20% thanks to Inbound

Markentive helped Lubmarine design an inbound marketing strategy and integrate HubSpot Marketing software to facilitate the implementation of highly targeted marketing campaigns.

20%

of increase in its lead generation thanks to Inbound

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