Precision For Medicine: When redesign becomes a lever for transformation
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-
+10%
page views per session
-
+15%
of traffic from SEO
-
42
pages mockups created
Objectifves & Challenges
We supported Precision for Medicine (PFM) with a complete website overhaul to modernize and energize their brand image, while bringing together three business units into a single, clear, and structured platform.
The website redesign had several key objectives, focused on the following priorities:
- Generate more qualified leads for the products and services.
- Unify the three existing business units into a single, cohesive, and centralized platform.
- Enhance the user experience through smoother, more intuitive navigation tailored to visitors’ expectations.
- Empower the marketing teams by enabling them to:
- Easily update website content,
- Create new pages using predefined templates, modules, and guidelines
- Improve daily operational efficiency.
- Optimize the website’s technical performance, specifically by improving:
- Page load speed,
- Platform stability and security,
- Mobile responsiveness and compatibility.
Results obtained
+10%
pages viewed per session
+15%
increase in organic traffic (SEO)
42
page mockups designed
+500
pages, resources, and blog articles successfully migrated
37
custom modules developed
Industry
Médecine, Technologie de pointe
Nb of employees
+2000
Localisation
North America
Services
Web design, Growth Marketing, Consulting, Developpement