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Precision For Medicine: When redesign becomes a lever for transformation

Precision for Medicine (PFM), a subsidiary of Precision Medicine Group (PMG), is launching an initiative to redesign and migrate its website to a new platform.
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  • +10%

    page views per session

  • +15%

    of traffic from SEO

  • 42

    pages mockups created

Objectifves & Challenges

We supported Precision for Medicine (PFM) with a complete website overhaul to modernize and energize their brand image, while bringing together three business units into a single, clear, and structured platform.

The website redesign had several key objectives, focused on the following priorities:

  • Generate more qualified leads for the products and services.
  • Unify the three existing business units into a single, cohesive, and centralized platform.
  • Enhance the user experience through smoother, more intuitive navigation tailored to visitors’ expectations.
  • Empower the marketing teams by enabling them to:
    • Easily update website content,
    • Create new pages using predefined templates, modules, and guidelines
    • Improve daily operational efficiency.
  • Optimize the website’s technical performance, specifically by improving:
    • Page load speed,
    • Platform stability and security,
    • Mobile responsiveness and compatibility.

To ensure efficient project management, we set up structured processes and dedicated assets, facilitating collaboration between our teams and those of the customer. A tailor-made SEO strategy was also deployed to ensure the visibility of the new site, and our support continued beyond the launch, to ensure a smooth and lasting take-up of the platform.

Creation of dozens of pages, templates and modules

  • 10 main pages (Homepage/About Us/Bundle Blog... )
  • 7 templates (Categories/Service/Product)
  • 42 mockups created on Figma
  • 34 custom modules created and developed

500 pages/resources/articles migrated by our teams

To facilitate the migration and monitor its progress, both internally at Markentive and externally with Precision for Medicine, we :

  • Set up several project management tools (Notion, Excel, daily, weekly and monthly meetings)
  • 1 Excel tracker dedicated to the migration , which each individual had to carefully update according to his or her contribution to the project

Creation and development of dynamic custom modules via hubDB

Precision for Medicine wanted to easily manage and centralize its internal resources. To meet this need, we created a number of HubDB tables, enabling the dynamic retrieval of information for a variety of uses.

  • Resource center (white papers, posters, case studies, etc.),
  • People (Name, Business unit and post)
  • Map module to identify PFM's area of action (coverage), categorize its infrastructures (Tags) and place them (Marker) on a map, while providing more detail when a marker is clicked.

Merging their 3 business units into a single HubSpot site

In addition to grouping their three Business Units under a single domain name and representing the complexity of their information while ensuring a fluid and coherent user path, the challenge also consisted in merging their three existing sites and designing templates adapted to the specific needs of each.

Redesigning and modernizing their visual identity

Precision for Medicine had high expectations for the design of their site. They wanted it to reflect their cutting-edge technology, while retaining the key elements of their pre-eminent identity.

  • Co-construction and modernization of the new identity using existing guidelines as a starting point
  • Color variations, font suggestions and visual styles
  • Integration of animations on all pages

Results obtained

+10%

pages viewed per session

+15%

increase in organic traffic (SEO)

42

page mockups designed

+500

pages, resources, and blog articles successfully migrated

37

custom modules developed

About

See website

Industry

Médecine, Technologie de pointe

Nb of employees

+2000

Localisation

North America

Services

Web design, Growth Marketing, Consulting, Developpement

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