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Visionix: Implementing a multi-channel paid strategy to boost growth

Visionix: Implementing a multi-channel paid strategy to boost growth

How we helped Visionix boost lead generation through a high-impact paid acquisition strategy.
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  • +85%

    increase in quote requests via paid channels over 6 months

  • -53%

    on CPC (cost per click) on the period

  • 1003%

    ROI on paid campaigns

Objectives & Challenges

When Luneau Technology rebranded as Visionix in mid-2022, the company launched a new website.

To strengthen the new brand’s positioning and boost awareness, Visionix first partnered with Markentive for a full SEO audit and strategy.

As part of a broader multichannel marketing approach, Visionix then entrusted Markentive with its SEA and paid social (SMA) strategy — a strategy designed to address several key objectives:

  • Reach multiple target audiences across six European countries to generate business opportunities

  • Launch SEA and paid social campaigns tailored to each stage of the buyer’s journey: awareness, consideration, and decision

  • Implement a retargeting strategy to drive quote requests

  • Deploy inbound marketing tactics (marketing automation, remarketing) to generate and qualify leads

Markentive helped Visionix implement a paid acquisition strategy in Europe to boost the generation of qualified leads for sales representatives (requests for quotes)

  • Definition and management of an acquisition strategy on Google ads (6 countries):

    • Improved targeting of queries on Google Ads to capitalize on the most relevant and optimized ads to encourage clicks.

    • Work on keyword quality to lower CPC, regular monitoring of campaigns with manual CPC strategy.

  • Definition of an acquisition and retargeting strategy on LinkedIn Ads (traffic, conversions and lead gen).

  • Definition of cold audiences (jobs, industry sector, etc.) for LinkedIn Ads campaigns.

  • Creation of reports and dashboards to track leads and conversions in Hubspot Marketing Automation and Salesforce CRM

  • Performance monitoring and tracking for both channels (Looker Studio dashboard, HubSpot report on conversion funnel, number of MQLs generated...)

A word from Visionix

"Very good experience so far with a good understanding of our needs, very responsive to our requests and an obvious in-depth knowledge of HubSpot. Extended our collaboration with Markentive for SEO and automation topics. Keep up the good work!"

Jonathan Claquin, CMO

Results

These actions have strengthened the generation of requests for quotations, and improved Visionix's visibility in a sustainable way among its priority targets.

Results obtained

+85%

increase in quote requests via paid channels over 6 months

+70%

increase in CTR during the campaign period

6

countries targeted with dedicated campaigns

+200%

growth in conversions over 6 months (product page visits, quote request form submissions, etc.)

About

See website

Industry

Health

Nb of employees

51 - 200

Localisation

France

Services

Diagnosis, screening, refraction equipment for Eye Care Professionals

Start your project