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From showcase to growth driver: the strategic redesign of the Great Place to Work website

From showcase to growth driver: the strategic redesign of the Great Place to Work website

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  • x2

    Speed of the lead conversion cycle

  • +25%

    Improved handling rate of incoming inquiries

Objectives& Challenges

The previous Great Place to Work website acted more as a showcase than a true marketing tool. Its technical limitations were holding back growth. Yet their inbound marketing strategy required a high-performing site — one that’s well-optimized for SEO, designed to convert leads, and equipped with robust analytics to continuously refine their content.

With this in mind, the website redesign focused on several key objectives:

  • Develop a new website aligned with the UK site’s visual identity to ensure international brand consistency.
  • Enhance the user experience by simplifying navigation, streamlining the site structure, and refining content.
  • Boost site performance with faster page load times.
  • Simplify content management and updates through flexible, user-friendly modules built on the HubSpot CMS.

Creation of a new website based on the graphic identity of the UK site to ensure international consistency.

We harmonized and modernized the artistic direction of the Great Place to Work UK site, while adapting it to the specific needs of the French site. We integrated modifications aligned with the latter's objectives and expectations, developing tailor-made modules to better showcase the company's services and products.

Improve the user experience by simplifying navigation, optimizing the tree structure and streamlining content.

With the aim of improving the site's user experience and navigation, we completely redesigned its tree structure and navigation. We also optimized the site's internal mesh by adding strategic calls to action, making content easier to find and offering intuitive navigation throughout the site.

Facilitate content management and editing with flexible, ergonomic modules developed on the HubSpot CMS.

As with all our web projects at Markentive, we design and develop customized modules to meet your specific needs and expectations. These modules are not only flexible and scalable, but also intuitive to use and easy to edit, enabling you to manage the content of your site independently and optimally.

 

A word from GPTW

Markentive supported us in changing our website, from design to development. The project team was very efficient, meeting all our expectations and adapting to changes in the project, which turned out to be quite complex. They are real experts in HubSpot and its workings. The teams' professionalism and respect for commitments were their strengths in this major project. I'd like to thank them.

- Camille Denaeyer Marketing Manager

 

About

See website

Industry

Professional Services

Nb of employees

25 - 200

Localisation

France

Services

Webdesign, Growth Marketing, Web Developement

Start your project