SalesOps & Data Consulting

Markentive
supports you in managing and optimizing your CRM
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Track and manage your sales performances effectively
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Quickly identify new business opportunities
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Up-to-date, reliable and usable data to guarantee a robust CRM
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We transform your sales operations, boosting performance by 20 to 50%.


500+ avis
Your trusted partner for CRM integration
Our Sales Ops support methodology
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Defining objectives
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Prioritization, scoping and production
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Change management and adoption
Defining objectives
- Defining objectives
- Prioritization, scoping and production
- Change management and adoption
Build your project with our teams ahead of the launch phase
Our teams analyze your technical environment and identify the key challenges to prioritize. Together, we define the main project milestones to achieve your fully customized objectives.

A fully customized support
During the prioritization and scoping phase, we collaboratively develop optimizations for your processes and tools.
Our teams also support you in implementation, analysis, and defining next steps to continuously improve your processes and tools.

Secure user adoption and performance for your CRM
Our Sales Ops experts support you in changement management and help your teams in driving adoption for new processes introduced during the project.

We transform user experience into success stories
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Discover the use case TransForce: Improving Market Penetration & Customer Lifecycle Management with HubSpot
TransForce: Improving Market Penetration & Customer Lifecycle Management with HubSpot
Transforce had been using HubSpot for several years and wanted Markentive to help them enhance the platform with a more complete customer map and journey. System architecture design support for a data lake that would ingest data to HubSpot based on the companies robust business rules. Review of the data model and cleaning of the existing database to eliminate 90 properties (duplicates, unused, text entries). Simplification of workflows to automatically update lead statuses and/or lifecycle stages. Creation of a single sales pipeline consolidating data from 4 pipelines to enable better reporting. Implementation of an automation to validate any manual creation of new companies and prevent the creation of duplicate companies. Implementation of sales automation workflows to remove ownership of unqualified leads (to prevent the sales team from spending time on them) and to allow reallocation of former ownership once a lead is better qualified. Roadmapped the systems integration and data elements to support the company in managing post-customer acquisition lifecycle activities (upsell, cross-sell, retention and NPS) more seamlessly within HubSpot instead of through disparate tools and systems.pipelines merged into 10 -
Discover the use case Kwote: The HubSpot suite at the heart of operations
Kwote: The HubSpot suite at the heart of operations
CRM & Sales CRM redesign to support the alignment of the Sales, Customer Support & Marketing teams; Creation of custom properties, so that each team has access to the right information to carry out their activities effectively; Automation of CRM qualification for up-to-date segments, in real time; Activation of advanced features of the Sales Hub Professional to boost the performance of sales teams; Use of HubSpot's ABM features; Introduction of the Product object for more detailed forecasts of recurring revenue; Automations to increase team productivity: sending reminders, creating tasks, enriching CRM data via Workflows to reduce the number of time-consuming actions by sales teams. Marketing Automation Personalized marketing assets and automated scenarios to increase efficiency; Creation of personalized email templates & landing pages in Drag & Drop (thanks to the theme developed by Markentive); Automatic detection of “hot leads” through the implementation of a double scoring (behavioral and demographic). Customer service Deployment of an automated ticketing process to collect and manage customer support requests by category of the support request; Creation and deployment of an online Knowledge Base, connected to the Kwote application; A HubSpot chatbot connected to the Knowledge Base has been integrated into the Kwote application to respond in real time. A word from kwote "L’aide de Markentive dans la mise en place et la structuration de toute la partie Marketing sur HubSpot a été plus que précieuse. L’équipe m’a permis de découvrir l’outil dans sa globalité et de comprendre plus précisément son fonctionnement. L’accompagnement a été très complet puisqu’aujourd’hui j’ai pu acquérir une quasi autonomie sur l’outil : création des workflows, scoring comportemental et démographique, réalisation d’un scénario de nurturing, etc." Pauline Lecheminoux, Growth Marketing Manager, Kwoteconversions from Lead to MQL in 6 months+00%
Customer testimonials
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We are very satisfied with the support provided by Markentive to our sales teams. Their expertise and proactivity make them partners we can rely on to build a reliable and high-performing CRM.
Tanguy Barron Guinel, Worklife
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We wanted to modernize our registration processes, gain in production time, task management and administrative follow-up by structuring our Hubspot instance. Thanks to Markentive, we were able to successfully complete our project to refocus on our value-added activities.
Jane Boudoux, Médisup
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Markentive was able to guide us through the complex stages of the complete CRM integration. Florine's teams were patient and pedagogical in guiding us through all the integration and tool migration stages, from preparation to anticipation and implementation. Many thanks to them, to the technical teams and to Markentive as a whole. Well done.
Maxime Gely, Wiseed
The keys to a high-performing CRM
Get started with your project-
High-quality data
A scalable CRM architecture, documented setup, and trained teams for autonomous management and high-quality data.
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Ensure user adoption
A solution tailor to your business needs with trained users, documentation and a setup built to boost productivity.
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Powerful reporting
Real-time forecasting, effective goal management, centralized reports and a clear overview of the impact of your marketing actions on your sales
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Connected tools
Say goodbye to double data entry and information loss. Connect your tools and centralize all your data in one place.

Our Sales Ops Services
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HubSpot
IntegrationDo you use Hubspot CRM? We're an Elite Certified Partner.
Integration -
CRM
IntegrationDeploy an end-to-end CRM solution with the support of our experts
Integration -
Growth Marketing
Boost the performance and ROI of your marketing actions
