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mc2i: How mc2i boosted their sales and marketing efficiency with Hubspot

mc2i: How mc2i boosted their sales and marketing efficiency with Hubspot

Discover how mc2i improved productivity and alignment between its sales and marketing teams thanks to the integration of HubSpot CRM
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  • +25%

    more commercial actions in Q1 2024 compared to the previous solution in 2023

  • +1000

    new contacts created per month — three to four times more than before

  • 1

    CRM fully integrated with the company’s IT systems, streamlining internal management and collaboration

Objectives & Challenges

mc2i wanted to modernize its outdated commercial and marketing tools, which were not SaaS-based and difficult to fully leverage. The company was looking for an intuitive, scalable platform to centralize marketing and sales activities while improving internal collaboration.

mc2i chose Markentive for its proven expertise in deploying HubSpot, particularly for service-based companies.

Thanks to Markentive’s tailored support, the implementation was both efficient and fast, with processes customized to the specific needs of the sector — helping to address several key challenges:

  • Outdated, non-SaaS marketing and sales tools.

  • A fragmented toolset and siloed operations, with actions managed through Excel files and manually reimported into the CRM.

  • Lack of fluid collaboration between marketing and sales teams, limiting responsiveness and campaign effectiveness.

In this context, the project’s objectives were as follows:

  • Implement a modern, integrated CRM to centralize customer and prospect data management

  • Automate workflows and marketing campaigns to improve tracking and optimize lead nurturing

  • Enhance collaboration between sales and marketing teams by structuring processes

  • Reduce the number of tools and centralize key actions (emailing, landing pages) directly in HubSpot

  • Make the CRM more user-friendly and efficient to support the company’s growth

Markentive implemented a structured, multi-stage approach. First, design workshops were held to define mc2i's specific needs and use cases. Next, the technical implementation involved customizing HubSpot and integrating it with existing IS tools.

The structuring of workflows and processes then facilitated the automation of scenarios to optimize marketing and sales actions. Finally, training sessions and ongoing support were deployed to ensure optimal adoption of the tool.

  • Deployment of HubSpot CRM to centralize management of customer and prospect data.

  • Automation of marketing and sales workflows, reducing manual tasks and improving responsiveness.

  • Integration with mc2i IS tools for seamless, synchronized operation with other internal systems via API.

  • Simplification and harmonization of tools by reducing the number of platforms used.

  • Creation and optimization of landing pages and e-mail campaigns directly from HubSpot to generate more leads.

The solutions we provided

These actions enabled mc2i to strengthen alignment between the sales and marketing teams, improving collaboration and responsiveness, and to better manage leads and prospects, increasing the effectiveness of campaigns and sales actions.

About

See website

Industry

Digital Services Company

Nb of employees

1000+

Localisation

France

Services

Marketing Automation CRM & Sales Enablement

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