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Screlec: Centralize data to track the entire customer journey

Screlec: Centralize data to track the entire customer journey

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  • 5

    Workshops to define business needs

  • 3

    Hubs implemented (Sales, Service, Marketing)

  • 100K

    Data successfully migrated

Objectifs and Challenges

The Screlec team needed advice on structuring its various processes, both in sales and lead acquisition, and in customer satisfaction management.
The main challenge was to easily segment the organization into two main targets (specific to its sector: members and collection points) while improving prospecting tracking.
  • Centralize contact, company, and transaction data in HubSpot
  • Implement clear sales processes and sales productivity tools
  • Implement an effective tracking and reporting system to measure growth
  • Manage complaints in real time and measure customer satisfaction
  • Ensure adoption of the tool across various departments (Sales, Marketing, and Service)
Markentive supported Screlec in the strategic definition of its processes to promote the alignment of marketing, sales and customer service teams, then in the complete integration of the CRM.
 
  • A strategic project framework based on sales, marketing, and service processes
  • Provision of a precise data model to facilitate visualization of sector specificities
  • Implementation of segmentation principles to facilitate and optimize communication actions
  • Creation of dashboards to monitor sales, marketing, and service performance and data quality
  • Team training to facilitate adoption

A word from Screlec

Support and implementation of HubSpot's CRM components: Sales, Marketing, and Service. Markentive also helped us formalize business processes to better calibrate the tool to our needs. The team is satisfied to have a reliable tool for sharing and tracking customer information. We are aware that there are many features still to be exploited for greater productivity.

- Eric Bois, Marketing and Development Director

Results

3

Hubs deployed

100K

Data successfully migrated

5

Accurate dashboards to monitor the company's overall activity

4

Personalized trainings to promote the adoption and skills development of around fifteen users

About

See website

Industry

Eco-organism

Number of employees:

11-50

Localization

France

Services :

Marketing Automation CRM, Sales Enablement & Service Client

Start your project