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Worklife: structuring marketing & sales growth with Markentive

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  • +6 points

    increase in lead conversion rate

  • 2 times

    faster for strategy implementation

  • 1

    Strategic alignment of marketing, sales, and operations teams

Objectifs & Challenges

Worklife is a SaaS solution designed for HR Directors, offering tools focused on managing employee benefits and compensation/payroll issues. In a strong growth phase, Worklife aimed to structure its marketing team and professionalize its data management.

Key challenges identified :

  • Implementing a modern, centralized CRM (HubSpot Enterprise)

  • Structuring data flows between marketing and sales

  • Improving operational efficiency in strategy execution

  • Aligning actions across marketing, sales, and operations teams

  • Establishing clear performance management


  • Mettre en place un pilotage clair de la performance

The solutions we provided

Markentive provided both strategic and operational support in close collaboration with the Worklife teams.

Thanks to this partnership, Worklife accelerated the implementation of its marketing strategies, achieving results twice as fast while structuring its processes with agility. Enhanced lead scoring and improved alignment between sales and marketing boosted the conversion rate from 10% to 16%. Today, the company benefits from a comprehensive CRM system, high-performance dashboards, and greater visibility across the entire conversion funnel.

Here are the major actions taken

  • Implementation of HubSpot Enterprise: full CRM configuration, dashboards and reports

  • Deployment of lead scoring (MQL), to improve prioritization and transmission to sales team

  • Creation of automation workflows to streamline the relationship between marketing and sales

  • Regular meetings, co-definition of projects, collaborative distribution of roles

  • Support for change management and team training

  • An "in-house" approach, with high availability and responsiveness

 

A word from Worklife

What I really appreciated was Markentive's understanding of Worklife's challenges [...] I would encourage SaaS companies like us to have an agency capable of mastering advanced CRM, which helps us manage the work of all three teams: marketing, sales and operations. If I had to sum up, collaboration in one sentence, it would be "people".

Sergio Bellon, VP Business Intelligence & Co-founder @Worklife

 

A look back at the collaboration between Worklife and Markentive

 

À propos de

Voir le site internet

Industry

SaaS & FinTech / HRTech

Number of employees

Under 100

Localisation

France

Services

Employee benefits credit card, centralized HR portal

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