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From complexity to performance: HubSpot at the heart of La Poste Solutions Business' marketing strategy

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  • x4

    increase in the number of new contacts generated

  • x3,5

    more leads handed over to the sales teams

  • +82%

    increase in opportunities generated by marketing

Objectifs & Challenges

Before partnering with Markentive, La Poste Solutions Business faced several challenges, including an unclear digital strategy, fragmented tools that limited data use, difficulties in understanding and engaging their target audience, and poor performance in lead generation and qualification. 

The collaboration with Markentive aimed to : 

  • Take part of Hubspot as a strategic tool : fully leverage the platform's capabilities to make it a cornerstone of both marketing and commercial performance.

  • Integrate Hubspot with internal information systems : simplify data exchange and enhance commercial efficiency.

  • Better understand and qualify the audience : collect relevant data through forms and implement a scoring system to segment and prioritize contacts.

  • Increase new contacts from lead generation : implement concrete actions to attract qualified leads through the right channels.

  • Increase lead conversion : build automated marketing journeys (workflows, nurturing scenarios) to guide prospects through the conversion funnel.

The solutions we provided

Faced with an unclear digital strategy and disconnected tools, Markentive began with a strategic scoping exercise, to clarify objectives, identify key data and define the necessary reference documents. The team then focused on advanced HubSpot usage : optimizing data collection through tailored forms, building customized workflows, and implementing a scoring model to better qualify leads.

Finally, Markentive supported the technical integration of HubSpot with in-house tools, ensuring a seamless connection between marketing and sales teams. This approach enabled us to build a coherent, high-performance and perfectly integrated marketing strategy.

 

Solutions implemented:

  • Definition of a data management strategy (collection, structuring and use of data within HubSpot)

  • Creation of a forms strategy aligned with qualification goals

  • Definition of a scoring model : evaluating contact maturity to prioritize sales actions

  • Construction of automated and customized nurturing to guide prospects through each stage of the conversion funnel.

  • Optimization of lead generation: targeting strategic audiences and enhancing touchpoints to maximize lead capture.

  • Integration of HubSpot with existing tools to streamline data transmission to sales teams.

This support enabled La Poste Solutions Business to achieve much higher quality exchanges, with a higher conversion rate than with traditional leads. Customer knowledge has been improved, with an enhanced ability to understand, segment and address prospects.

 

Throwback to the collaboration between La Poste Solutions Business and Markentive – in video

 

About

Visit the website

Industry

Postal services and logistics

Nb of employees

1000+

Localisation

France

Services :

Growth, Inbound Marketing & Marketing Automation

Start your project