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Effective solutions for the Industrial sector

We support you in integrating a CRM tailored to the unique business, data, and technical needs of the industrial sector. Our customized approach ensures maximum efficiency in your marketing, sales, and customer service efforts.
  • Total Energies
  • Veolia
  • Saur France
  • Renault Trucks
  • Michelin
  • Engie Solutions
  • Endress+Hauser
  • Axens

Challenges to overcome for optimal management of your CRM

  • Centralize your acquisition and communication channels in your CRM
  • Guide your sales and marketing teams to achieve your business goals
  • Integrate your CRM with your business ecosystem for a complete 360° view
  • Accurate and powerful reports to optimize your investments

We help businesses grow beyond borders

  • 000
    +

    clients supported in deploying or redesigning their HubSpot suite

  • 000
    %

    successful projects using the HubSpot stack and integrated third-party solutions, typically completed within 2 to 3 months

The Challenges of a CRM Project in the Industrial Sector

  • Centralize data

  • Automate your actions

  • Manage your business

  • Optimize your business flows

Centralize data
  • Centralize data
  • Automate your actions
  • Manage your business
  • Optimize your business flows

Consolidate and visualize all your customer touchpoints

  • Connect your acquisition and communication channels: Call solutions, shared email inboxes, 1-to-1 emailing tools, WhatsApp, LinkedIn, YouTube, your website, etc.

  • Consolidate all interactions (likes, shares, visits, form submissions) and touchpoints (marketing campaigns, sales sequences, sales exchanges, business transactions, ongoing contracts, etc.)

  • Engage your leads and clients by personalizing your communication based on their behavior (automate contract renewals, initiate an upsell campaign, etc.)

Our services

Automate your campaigns, increase productivity, and boost your ROI!

  • Customize your multi-channel acquisition campaigns and automate lead assignment to your sales teams.

  • Deploy automated marketing scenarios based on your leads' engagement history.

  • Provide your sales teams with powerful tools to support their prospecting, proposal creation, and contract signing efforts.

  • Set up alerts for your prospects and target accounts, and tailor your messaging based on their engagement with your brand and services.

  • Streamline scheduling for sales, production, and customer follow-ups, and automate report delivery.

  • Prioritize customer satisfaction by integrating NPS and CSAT tools into your workflows, track orders in real-time, and provide swift customer support.

Our services

Manage your business goals and analyze your revenue

  • Easily create reports to manage your revenue from new client acquisition, target account work, monthly turnover, and more.

  • Automate follow-ups, reminders, and business contact points to enhance your conversion KPIs and improve client retention.

  • Set business and service goals to boost your team's performance.

Our services

Connect your CRM with third-party applications to optimize your business workflows

  • Integrate your applications with your CRM to streamline your business data flow: business applications, call platforms, document management tools, billing, ERP, data platforms, BI tools, etc.

  • Automate tasks in your third-party applications

  • Transform HubSpot into a powerful business management tool to enhance your ROI. 

We transform customer experience into business success.

  • TransForce: Improving Market Penetration & Customer Lifecycle Management with HubSpot Side Image
    Discover the use case TransForce: Improving Market Penetration & Customer Lifecycle Management with HubSpot

    TransForce: Improving Market Penetration & Customer Lifecycle Management with HubSpot

    Transforce had been using HubSpot for several years and wanted Markentive to help them enhance the platform with a more complete customer map and journey. System architecture design support for a data lake that would ingest data to HubSpot based on the companies robust business rules. Review of the data model and cleaning of the existing database to eliminate 90 properties (duplicates, unused, text entries). Simplification of workflows to automatically update lead statuses and/or lifecycle stages. Creation of a single sales pipeline consolidating data from 4 pipelines to enable better reporting. Implementation of an automation to validate any manual creation of new companies and prevent the creation of duplicate companies. Implementation of sales automation workflows to remove ownership of unqualified leads (to prevent the sales team from spending time on them) and to allow reallocation of former ownership once a lead is better qualified. Roadmapped the systems integration and data elements to support the company in managing post-customer acquisition lifecycle activities (upsell, cross-sell, retention and NPS) more seamlessly within HubSpot instead of through disparate tools and systems.
  • Visionix: Implementing a multi-channel paid strategy to boost growth Side Image
    Discover the use case Visionix: Implementing a multi-channel paid strategy to boost growth

    Visionix: Implementing a multi-channel paid strategy to boost growth

    Markentive helped Visionix implement a paid acquisition strategy in Europe to boost the generation of qualified leads for sales representatives (requests for quotes)

Customer testimonials

  • We implemented HubSpot CRM via our ERP QAD for a sales team of about 10 users across several countries. The goal was mainly to automate reporting/analysis. We got all the dashboards we wanted, along with the training needed to create new reports.

    Antoine Gouriou, CGT Alkor

  • Very good experience so far with a great understanding of our needs, very responsive to our requests, and evident in-depth knowledge of HubSpot. We extended our collaboration with Markentive for SEO and automation topics. Keep up the good work!

    Jonathan Claquin, Visionix

  • We worked on a better integration of HubSpot into our commercial and customer service processes to: have reliable, up-to-date data, facilitate the entry of information on completed activities, improve our understanding of conversion rates, and deploy HubSpot’s Customer Service module to equip our newly created CSM team. We now have the tools to iterate and improve HubSpot. Thanks to Markentive for their efficiency, good ideas, and positive attitude!

    Charles Manca, Ace Energie

Integrate Your HubSpot CRM with Third-Party Tools

Is data integration between your business tools crucial for your HubSpot deployment project?

With over 10 years of experience as a HubSpot stack integrator, our team is ready to assist you with API integration for your business software.

Our tailored solutions to support your project deployment

Kick-off Meeting

Project roadmap validation, team approval, and preparation for planning workshops.

Framing workshops

Thematic workshops to develop your business use cases and build your technical and functional specifications.

 

Deployment plan

Reviewing your project's technical details and creating a deployment plan.

Technical configuration

Solution integration, historical data integration, and third-party tool synchronization.

Project restitution

Demo of the solution with your customized interface.

Testing, Optimizations & Training

Tool setup, implementation of fixes, and user training to ensure successful adoption.

  • Kick-off Meeting
  • Framing workshops
  • Deployment plan
  • Technical configuration
  • Project restitution
  • Testing, Optimizations & Training

Discover all our sector expertise

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Ensure the Success of Your HubSpot Deployment Project

We leverage our CRM expertise to support your HubSpot integration project.