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Comexposium: Optimizing lead acquisition and prospecting for its subsidiary DG Consultants

Comexposium: Optimizing lead acquisition and prospecting for its subsidiary DG Consultants

Discover how Comexposium, global leaders in event organization and community engagement, succeeded in harmonizing and soliciting its database thanks to a CRM and Marketing strategy on HubSpot.
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  • 8

    key events on Hubspot

  • 60k

    Contacts synced via API and updated daily

  • 2

    Tools synchronized

Objectives & Challenges

Comexposium (through its subsidiary DG Consultants) chose HubSpot to benefit from a secure, cloud-hosted database and a user-friendly, open platform with a wide integration marketplace. The goal was to improve internal customer knowledge and leverage collaborative tools to enhance and streamline the customer experience.

They selected Markentive to support them with the strategic scoping of the project and the implementation of the platform.

  • Work from a unified database by connecting HubSpot to their event management tool

  • Develop marketing and sales processes including event invitations, follow-ups, invitation tracking, and prospecting

  • Train internal teams — particularly the Experience team — on how to use HubSpot effectively

Markentive has been working with Comexposium's One to One Division for several years, initially to frame the implementation of Hubspot and the synchronization of other tools, based on defined marketing use cases, and to train its teams, then on support phases, to develop new uses, work on new events, and encourage adoption of the tool.

  • Documentation of a precise data model, to facilitate synchronization between tools.

  • Technical recommendations on the principles of API integration between tools

  • Personalized training for experience team members, to help them get to grips with Hubspot and become more autonomous.

  • Provision of customized dashboards for event management and data quality monitoring

  • Strategic support in the development of marketing automation paths

  • Provision of a precise process for telephone prospecting

 

A word from Comexposium

We are working with Markentive on the deployment of Hubspot, in particular on our acquisition strategy and campaign optimization. We're delighted with this collaboration! The team is very responsive, expert and fast in handling our requests. They were able to manage us efficiently and find solutions to our business problems. I'd recommend them. Thanks to the Markentive team's unfailing support, we've been able to make the use of the Hubspot tool autonomous for all our employees. It's a real time-saver on a day-to-day basis, and enables us to better analyze our campaigns and KPIs.

- Louise Yellas, "Guest Experience" Marketing Expertise Manager

About

See website

Industry

Event industry

Nb of employees

+250

Localisation

France

Services

Marketing Automation CRM & Sales Enablement

Start your project