Comexposium: Optimizing lead acquisition and prospecting for its subsidiary DG Consultants
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8
key events on Hubspot
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60k
Contacts synced via API and updated daily
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2
Tools synchronized
Objectives & Challenges
Comexposium (through its subsidiary DG Consultants) chose HubSpot to benefit from a secure, cloud-hosted database and a user-friendly, open platform with a wide integration marketplace. The goal was to improve internal customer knowledge and leverage collaborative tools to enhance and streamline the customer experience.
They selected Markentive to support them with the strategic scoping of the project and the implementation of the platform.
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Work from a unified database by connecting HubSpot to their event management tool
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Develop marketing and sales processes including event invitations, follow-ups, invitation tracking, and prospecting
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Train internal teams — particularly the Experience team — on how to use HubSpot effectively
Industry
Event industry
Nb of employees
+250
Localisation
France
Services
Marketing Automation CRM & Sales Enablement