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Interdata: a growth strategy to boost performance

Interdata: a growth strategy to boost performance

Discover how Interdata, with its 40 years of experience, has propelled its performances with Markentive thanks to growth marketing strategies! 
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  • +38%

    de demandes de contacts générées

  • +28%

    of opportunities generated via marketing efforts

  • +1085%

    new contacts from Linkedin Ads over 1 year

Objectives & Challenges

With over 40 years of experience, Interdata supports IT teams in the areas of networking, information system security, and observability.

Backed by certifications on a wide range of market-leading solutions, Interdata helps clients implement technologies that are tailored to their business needs.

To further accelerate its growth, the company has set several strategic objectives.

  • Promote its managed services offerings

  • Drive upsell and cross-sell opportunities by aligning marketing campaigns with sales efforts

  • Measure the impact of marketing campaigns

  • Generate qualified leads and convert them into business opportunities

To help Interdata achieve its marketing objectives while ensuring the generation of qualified leads, Markentive has established a fruitful collaboration over the years. As a strategic partner, Markentive has contributed to Interdata's growth by proposing and implementing innovative solutions, including :

  • Design of new campaign mechanics to improve email deliverability, click-through and open rates.

  • Management of LinkedIn Ads and Google Ads accounts to maximize visibility and effectiveness of advertising campaigns.

  • Optimization of alignment processes between sales and marketing teams, with the implementation of dedicated automations to reinforce collaboration.

  • Continuous improvement of landing pages and forms for an optimal user experience, promoting lead conversion.

A word from Interdata

"Very professional, personalized support. The support I received from Markentive went very well. Precise follow-up, proposals made, I feel supported and backed in the Digital Marketing and Website activity. The teams have a perfect knowledge of HubSpot and social networks and propose relevant actions. Thank you very much".

Marie Majau, Marketing Director, Interdata

Results

These various actions helped to stimulate Interdata's growth, resulting in the creation of new qualified leads that could be converted into opportunities thanks to an optimized Sales/Marketing alignment.

About

See website

Industry

Cybersecurity, Networking & Observability

Nb of employees

130

Localisation

France

Services

Growth Marketing

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