Our REBEL® growth marketing methodology helps you achieve fast marketing results at every stage of your sales cycle and AARRR funnel: lead generation, conversion rate improvement, etc.
We help you get data to better understand your personas as well as your main segments and verticals in order to identify the best activation levers.
Our growth marketers test, measure & optimize every step of our clients' AARRR funnel on a daily basis (Acquisition, Activation, Referral, Retention, Revenue). We identify the lever that will have the greatest business impact for you, and we experiment to optimize it.
Concretely ? Social Ads, Google Ads, Scrapping, Data Enrichment, A/B testing, dynamic and personalized content, videos, automated emails, ... We use all the techniques offered by the digital world to improve the KPI that you have set for us. We can carry out specific actions or support you with this methodology throughout the year.
Markentive has developed a unique and complete REBEL® methodology to support you throughout your growth marketing project.
Personalized support and a responsive team
Thanks to Markentive for their support and wise advice. They were able to adapt to the challenges and specificities of our product to implement our inbound and growth strategy. We still have a little way to go before fully mastering HubSpot, but Markentive's training has allowed us to better understand the tool. Again thanks to you :)
Marine Aurousseau, Content & Marketing Manager, Jaji
Markentive combines its digital agency know-how and its unique Growth Marketing methodology to launch impactful actions and campaigns alongside you on an ad hoc basis or throughout the year in the form of half-yearly or annual support.
We define together the KPIs you want to improve and provide you with concrete results.
There are some prerequisites to prepare.
Need help ? Don't panic, we will accompany you step by step to help you understand the methodology, the state of mind and the structure of the experiences. After a while, you will be able to lead this by yourself!
If you decide to launch a growth marketing team, here are some qualities necessary for a growth marketer profile: you have to be creative, curious, up to date on the latest marketing trends, versatile, open-minded and always rely on data analytics to test, continually correct and improve.
Growth often requires many skills: project management, digital marketing, lead generation, content marketing, SEO, SEA, front-end code, back-end code, user experience, customer centricity, web design, etc. this is why it is generally recommended to build a Growth team.
If you want to get started quickly, you can simply call on an agency that can offer you all of these skills.
The levers will be different, the experiences will be different, the volumes of data will be different, but the methodology will remain the same. There is no truth in growth marketing, except the methodology!
We put our templates at your disposal, and a growth strategist is also present to advise you on the methodology to adopt to complete these documents.
We insist on the fact that these two elements are extremely important, before starting to experiment!
We do not go on a trip before knowing where we are going, the same goes for this kind of project.
You've probably heard of Hotjar, Google Analytics, Phantombuster, Zapier, IFTTT, HubSpot, Slack, LinkedIn, Pixel Facebook, Answer the public, Lemlist, etc...
There are all kinds of tools on the web, from easier to more complicated, to succeed in your experiments. But before talking about tools, let's talk about objectives.
What do you want to optimize? How ?
Based on the answers to these questions, our growth marketers recommend the most suitable tools and help you implement them. We have documented our own toolkit and enrich it weekly.