We are Growth enablers*

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Growth Marketing Agency: strategy and implementation

Make your growth ambitions a reality! We have developed a unique growth marketing methodology to enable you to optimize your marketing and sales KPIs in the short term. We give ourselves one month to convince you of the methodology, and 3 months to convince you of the numbers!

 

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Let's talk numbers, let's talk growth...

 

Our REBEL® growth marketing methodology helps you achieve fast marketing results at every stage of your sales cycle and AARRR funnel: lead generation, conversion rate improvement, etc.

We help you get data to better understand your personas as well as your main segments and verticals in order to identify the best activation levers.

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…to optimize every step of the AARRR funnel

 

Our growth marketers test, measure & optimize every step of our clients' AARRR funnel on a daily basis (Acquisition, Activation, Referral, Retention, Revenue). We identify the lever that will have the greatest business impact for you, and we experiment to optimize it.

Concretely ? Social Ads, Google Ads, Scrapping, Data Enrichment, A/B testing, dynamic and personalized content, videos, automated emails, ... We use all the techniques offered by the digital world to improve the KPI that you have set for us. We can carry out specific actions or support you with this methodology throughout the year.

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A digital expert to set up
your growth marketing strategy

 

Markentive has developed a unique and complete REBEL® methodology to support you throughout your growth marketing project.

1

Admission file

  • Product/market fit
  • Value proposition
  • Definition of the main buyer personas and segments

2

Important meeting

  • Defining the AARRR funnel for your organization
  • Analysis of the main KPIs of each stage
  • Definition of priorities

3

Suggestion box

  • Idea generation
  • Prioritization
  • Definition of the roadmap

4

The Factory

  • Implementation of actions and data tracking
  • Hypothesis testing
  • Analysis and optimizations

5

Inspection department

  • Analysis of the results at the end of the campaign
  • Validation/Invalidation of assumptions
  • Findings
  • Definition of the new hypothesis to be tested

With our experts, stop doing
, do

Ready to bring your project to life? Contact one of our Growth experts today!

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What they say about us

 

Personalized support and a responsive team

 

Thanks to Markentive for their support and wise advice. They were able to adapt to the challenges and specificities of our product to implement our inbound and growth strategy. We still have a little way to go before fully mastering HubSpot, but Markentive's training has allowed us to better understand the tool. Again thanks to you :)

 

Marine Aurousseau, Content & Marketing Manager, Jaji

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Growth Marketing according to Markentive

What are the Growth support services by Markentive?

Markentive combines its digital agency know-how and its unique Growth Marketing methodology to launch impactful actions and campaigns alongside you on an ad hoc basis or throughout the year in the form of half-yearly or annual support.

We define together the KPIs you want to improve and provide you with concrete results.

How do I get started with Growth Marketing?

There are some prerequisites to prepare.

Need help ? Don't panic, we will accompany you step by step to help you understand the methodology, the state of mind and the structure of the experiences. After a while, you will be able to lead this by yourself!

What profiles do I need in my team to do growth marketing?

If you decide to launch a growth marketing team, here are some qualities necessary for a growth marketer profile: you have to be creative, curious, up to date on the latest marketing trends, versatile, open-minded and always rely on data analytics to test, continually correct and improve.

Growth often requires many skills: project management, digital marketing, lead generation, content marketing, SEO, SEA, front-end code, back-end code, user experience, customer centricity, web design, etc. this is why it is generally recommended to build a Growth team.

If you want to get started quickly, you can simply call on an agency that can offer you all of these skills.

B2B vs B2C: does the Growth methodology work for everyone?

The levers will be different, the experiences will be different, the volumes of data will be different, but the methodology will remain the same. There is no truth in growth marketing, except the methodology!

How do I document my product-market fit and my buyer personas?

We put our templates at your disposal, and a growth strategist is also present to advise you on the methodology to adopt to complete these documents.

We insist on the fact that these two elements are extremely important, before starting to experiment!

We do not go on a trip before knowing where we are going, the same goes for this kind of project.

What are the tools of a Growth marketer?

You've probably heard of Hotjar, Google Analytics, Phantombuster, Zapier, IFTTT, HubSpot, Slack, LinkedIn, Pixel Facebook, Answer the public, Lemlist, etc...

There are all kinds of tools on the web, from easier to more complicated, to succeed in your experiments. But before talking about tools, let's talk about objectives.

What do you want to optimize? How ?

Based on the answers to these questions, our growth marketers recommend the most suitable tools and help you implement them. We have documented our own toolkit and enrich it weekly.