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Worklife: structuring marketing & sales growth with Markentive

The solutions we provided Markentive provided both strategic and operational support in close collaboration with the Worklife teams. Thanks to this partnership, Worklife accelerated the implementation of its marketing strategies, achieving results twice as fast while structuring its processes with agility. Enhanced lead scoring and improved alignment between sales and marketing boosted the conversion rate from 10% to 16%. Today, the company benefits from a comprehensive CRM system, high-performance dashboards, and greater visibility across the entire conversion funnel.

+6 points

increase in lead conversion rate

From complexity to performance: HubSpot at the heart of La Poste Solutions Business' marketing strategy

The solutions we provided Faced with an unclear digital strategy and disconnected tools, Markentive began with a strategic scoping exercise, to clarify objectives, identify key data and define the necessary reference documents. The team then focused on advanced HubSpot usage : optimizing data collection through tailored forms, building customized workflows, and implementing a scoring model to better qualify leads. Finally, Markentive supported the technical integration of HubSpot with in-house tools, ensuring a seamless connection between marketing and sales teams. This approach enabled us to build a coherent, high-performance and perfectly integrated marketing strategy.

+82%

increase in opportunities generated by marketing

Growth Marketing

Interdata: a growth strategy to boost performance

To help Interdata achieve its marketing objectives while ensuring the generation of qualified leads, Markentive has established a fruitful collaboration over the years. As a strategic partner, Markentive has contributed to Interdata's growth by proposing and implementing innovative solutions, including : Design of new campaign mechanics to improve email deliverability, click-through and open rates. Management of LinkedIn Ads and Google Ads accounts to maximize visibility and effectiveness of advertising campaigns. Optimization of alignment processes between sales and marketing teams, with the implementation of dedicated automations to reinforce collaboration. Continuous improvement of landing pages and forms for an optimal user experience, promoting lead conversion.

+1085%

new contacts from Linkedin Ads over 1 year

Growth Marketing

Visionix: Implementing a multi-channel paid strategy to boost growth

Markentive helped Visionix implement a paid acquisition strategy in Europe to boost the generation of qualified leads for sales representatives (requests for quotes)

1003%

ROI on paid campaigns

Nfinite: boost lead generation on core target accounts with an ABM strategy

To help Nfinite optimize its ABM strategy, Markentive set up ultra-targeted ads and e-mail campaigns to generate qualified leads and activate contacts on target accounts in different industries. The strategy was to communicate on the brands' high points (Christmas, Valentine's Day, Black Friday etc.) to demonstrate the benefits of the platform according to the role and industry of the targeted people.

+50

MQLs generated on key target accounts

Growth Marketing

From showcase to growth driver: the strategic redesign of the Great Place to Work website

Creation of a new website based on the graphic identity of the UK site to ensure international consistency. We harmonized and modernized the artistic direction of the Great Place to Work UK site, while adapting it to the specific needs of the French site. We integrated modifications aligned with the latter's objectives and expectations, developing tailor-made modules to better showcase the company's services and products.

+25%

increase of handling rate of incoming inquiries

Growth Marketing

Precision For Medicine: When redesign becomes a lever for transformation

To ensure efficient project management, we set up structured processes and dedicated assets, facilitating collaboration between our teams and those of the customer. A tailor-made SEO strategy was also deployed to ensure the visibility of the new site, and our support continued beyond the launch, to ensure a smooth and lasting take-up of the platform.

+15%

of traffic from SEO

Epsor: Updating HubSpot to meet strong growth challenges

During the workshops with Epsor, we retraced the entire customer journey: namely all the stages from the acquisition of the prospect, through the prospecting and sales work of the SDR & Sales, until the conversion into a customer, which leads to the phases of onboarding & management of the customer relationship by the CSM. Detaching ourselves from the HubSpot account and its current setup made it possible to define the desired target vision for Epsor's CRM.

Growth Marketing

SaaS platform: 6 months to increase SEO traffic by 60%

We provided our client with comprehensive assistance in developing and implementing an SEO strategy aimed at increasing organic traffic to their website.

+ 90%

of keywords positioned in search engines

CFRT: Using HubSpot for Effective Donor Acquisition and Retention

At the start of the project, we guided the CFRT teams in developing their strategy for their CRM ecosystem. Once the platform was operational, we continued to support them, helping them with the adoption of the tool, supporting the deployment of marketing campaigns, and reinforcing the level of maturity of the previously defined processes.

Donor segments defined to refine the loyalty strategy

Upsell: Optimize acquisition to generate qualified leads

The two objectives were to generate more qualified leads and to be able to identify them in the CRM, by maximizing the automation of this qualification. To help Upsell achieve these objectives, we undertook an audit of the advertising network and the HubSpot instance. This enabled us to get off to a good start and identify the information needed to qualify leads. Audit of advertising accounts and restructuring of campaigns (segmentation, keywords, ads and visuals). Identified new keywords and monitored performance (search terms, conversions...) and tested new channels. Advice on the structure of LPs and forms to boost conversion rates (Fields / CTAs). Audit of Hubspot assets and implement assets to facilitate qualification (scoring, workflows).

+135%

contacts generated

Jaji: Building brand awareness for a new insurance brand with HubSpot

We had two main objectives: develop Jaji's brand awareness and start building a base of qualified contacts so that we could work with them and turn them into customers. To support Jaji in its launch, we first worked on the personas that would serve as the basis for their inbound marketing strategy.

+51%

contact requests vs the previous semester

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