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Jaji: Building brand awareness for a new insurance brand with HubSpot

Jaji: Building brand awareness for a new insurance brand with HubSpot

Find out how we helped Jaji implement an inbound and growth marketing strategy with HubSpot in order to build brand awareness and generate qualified leads.
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  • +51%

    contact requests vs the previous semester

  • 4x

    plus d’inscriptions aux webinar en 6 mois

  • +58%

    new contacts created with paid acquisition campaigns

Objectives and Challenges

Jaji contacted Markentive to get support for the launch their new mutual insurance brand. Becoming known as a new player in the highly competitive insurance market required a well-constructed marketing strategy.

Markentive helped Jaji deploy HubSpot, implement an inbound marketing strategy and launch advertising campaigns on social networks and search engines. All this enabled Jaji to acquire brand awareness and generate contacts to build a database of prospects and customers on HubSpot.

Goals :

  • Build Jaji's brand awareness among Syntec companies and chartered accountants

  • Generate contacts via paid campaigns to create a solid database of prospects

  • Monitor campaign performance and analyse user activity on the website

  • Be autonomous on HubSpot to activate the newly created contacts 

We had two main objectives: develop Jaji's brand awareness and start building a base of qualified contacts so that we could work with them and turn them into customers.

To support Jaji in its launch, we first worked on the personas that would serve as the basis for their inbound marketing strategy.

  • Implementation of advertising campaigns offering relevant content for each stage of the buyer's journey: awareness, consideration, decision, in order to develop the acquisition of new leads.

  • Creation of personalised audiences (business lists, retargeting, similar audiences) to develop Jaji's reputation among target audiences similar to existing prospects and customers.

  • Setting up tracking on Google Tag Manager and monitoring the performance of the website and ad campaigns via Google Analytics and datastudio.

  • Implementation of SEA campaigns on Google Ads in the highly competitive industry of mutual insurance 

  • Identification of the most relevant keywords that enabled Jaji to appear at the top of search results and optimise its visibility.

  • Activation of contacts generated through dedicated nurturing scenarios

Thanks to this strategy, Jaji was able to launch its business with a base of potential customers who were already interested and committed.

 

What we achieved 

The implementation of advertising campaigns tailored to the different phases of the acquisition funnel enabled Jaji to make a name for itself in the mutual insurance market and to create a solid database of contacts to activate in order to convert them into customers.

A word from Jaji

Markentive helped us with Social Ads, Google Analytics and HubSpot. Lisa's support was excellent and very useful for our launch. She enabled us to run campaigns tailored to our needs!

- Steve, Social media Manager

 

Key Results

+51%

contact requests during S2 compared to S1

4x

more webinar registrations in 6 months

+58%

new contacts generated with paid acquisition campagins (vs the 6 previous months)

About

See website

Industry

Mutual insurance

Nb of employees

51 à 200

Localisation

France

Services

Growth Marketing, Inbound Marketing

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