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Content marketing agency: Content creation and editorial strategy

Content creation is a major challenge for many companies that lack the resources, time, or structure to create an impactful Inbound Marketing strategy.


At Markentive, we think that content marketing is the cornerstone of any digital marketing strategy. A robust strategy, structured around your personas and tailored to your channels, can help you achieve your goals of building your reputation, generating leads, and improving your SEO rankings.

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Our content marketing services

are the right fit for your organization if

  • You want to implement an Inbound Marketing strategy
  • You want to rank higher on search engines
  • You want to focus on generating leads or improving your conversion rates
  • Your existing content is underperforming or not performing at all
  • Your marketing team lacks the time and/or resources to create content with high added value
  • You want to build awareness of your brand

The best of Markentive to turn your content strategy into growth potential.

Markentive serves as an extension of your marketing team by helping you define your content marketing strategy and produce content with high added value. From writing to illustration, our team will use its creative talent to help you boost your conversions, build your reputation, and improve your SEO rankings. A dedicated content creation team is expensive. Wouldn't you like the peace of mind of having access to an external team, as needed, throughout the year?

Let us create your content
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Our approach to content marketing, applied to your business

A tailored approach to improving your content creation

1

Pre-sales : choose the right content plan for your needs

An account manager will discuss your situation, your options, your goals, your resources, and the organization of your marketing team with you. Our goal is to understand the scope of the project and recommend the best plan for your needs. If your situation is more complicated, we may suggest a consulting service to identify your business priorities. We might also recommend the services of our inbound marketing experts.

2

Creating your content plan

Let's get to know each other! To understand how to frame our collaboration around your content strategy, we need to get to know you and your brand. During an initial kick-off meeting, we'll go over your business priorities, your goals, and your current performance, and we'll also learn about your brand platform and tone of voice so that we can build your content platform.

3

Analyze and build tracking tools

After our kick-off meeting, we'll set up our action plan, our roadmap, and all the tools needed to manage your project and communicate quickly and efficiently. Don't have a brand book or editorial policy yet? Our teams will work with you to develop these tools.

4

Time to create!

During the creation phase, our teams work independently based on the information you've shared with us. You'll have a central contact manager for all of your projects, guaranteeing quality and consistency. You'll also have a project management tool, where you can quickly and easily share any feedback you may have. Our goal is to be an extension of your marketing team.

5

Monthly call

In addition to our regular discussions on content, we offer a monthly scoping meeting to analyze the results of our collaboration, evaluate which actions should be prioritized, and identify what content should be produced next as part of your content marketing strategy.

6

What comes next?

Depending on the plan you choose, we'll analyze the results of the initial set of content and talk about how to refine your strategic priorities and/or brainstorm about the best ways to support you in your brand development.

Our content plans

Renewable 3-month support plans to help you reach your goals quickly.

"SEO" pack

Boost your visibility on search engines, diversify your content, and improve conversions.


  • 1 workshop   
  • 1 weekly scoping meeting
  • Creation of your content platform (audit, tone of voice, targets, and goals)
  • Content production (pillar page, blog articles, and social media communications)

STARTING AT
€8 000 (plus tax)*
*for 3 months

"Lead Gen" pack

Generate qualified leads using a comprehensive conversion system and diversify your conversion types and topics.

  • 1 workshop   
  • 1 weekly scoping meeting
  • Creation of your content platform (audit, tone of voice, targets, and goals)
  • Content production (premiums, blog articles, case studies, social media communications, email campaigns)
STARTING AT
€10 000 (plus tax)*
*for 3 months

Our annual support plans

Content strategy

 

Creation of a robust content strategy to serve as a basis for producing all of your content.    

    

  • 2 workshops
  • Content platform
  • Content Mindmap
  • Content chart
STARTING AT
€5 000 (plus tax)*
*package

"Start" annual support

An annual support plan for launching an effective content marketing strategy with a clear editorial standard, personalized tone of voice, and varied content.

  • Content production (blog article, white paper, pillar page, email campaign, infographic, social media post, newsletter, etc.)
  • Monthly priority-setting meeting
STARTING AT
€10 000 (plus tax)*
*per quarter

"Advanced" annual support

An annual support plan for launching a robust content marketing strategy with a clear editorial standard, personalized tone of voice, and a wealth of content.

  • Content production (blog article, white paper, pillar page, email campaign, infographic, social media post, newsletter, etc.)
  • Monthly priority-setting meeting
STARTING AT
€15 000 (plus tax)*
*per quarter

With our experts, stop doing
, do

Ready to bring your project to life? Contact one of our experts today!

Contact us
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These companies are building their content strategy with the REBEL® Approach

Tesa

Tesa chooses to boost its inbound marketing strategy

Discover how Tesa has increased its sales thanks to its inbound marketing strategy and persona-based content production.

Read the case study
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Pediact : Building brand awareness and attracting new customers

Learn how PediAct has generated more sales thanks to a robust content strategy.

Read the case study
Discover our case studies

We're revolutionizing their content!

Content marketing with Markentive

How is a content marketing strategy implemented?

For your content strategy to be effective, it needs to help you reach your business goals. We'll consult with you to identify your strategic priorities, create your personas, and audit your existing content before launching. To create content that is consistent with and respectful of your brand image, we'll also need to develop an editorial standard that reflects your company. It will include information about your company, your tone of voice, your graphical standard, and your SEO priorities. Once these steps have been completed, you'll have a better idea of your highest priority topics and the formats that best suit your business.

What is the benefit of using a content marketing agency?

No doubt, you communicate through multiple channels (blog, website, social media, etc.) to attract visitors and convert your traffic. For these channels to be effective, they must receive content on a regular basis that is relevant to your targets at each step of the customer experience. Creating quality content that is optimized for different channels requires time and resources that you may not have internally available. You can save valuable time by delegating this part of your marketing strategy to a content agency. Working with a content agency also means having access to specialists who can provide you with a methodology for making the most of your time and actions.

How much does it cost to outsource content production?

Depending on your internal resources and the maturity of your content strategy, you can choose to outsource some or all of your content production. You can use freelancers for each individual project, or you can work with an agency that will take time to build a robust content platform so that all of your created content will be consistent with your brand image and business goals.  Although the initial investment may be higher, you'll save valuable time later on, and time is money!

Why choose Markentive for your content creation?

At Markentive, we work with many clients to define their inbound marketing strategy and produce their content, including blog articles, white papers, email campaigns, and social media communications. Working with Markentive gives you access to a team of content managers and consultants who are experts in inbound marketing, SEO, and lead generation.