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Tesa chooses Markentive to boost its Inbound Marketing strategy

case studies


sales meetings landed after just one campaign

A word from Tesa

We really chose Markentive for its pragmatism and for its accompaniment which has served us well throughout the year and will continue to serve us well in the future.

Julian Soavi, Marketing Manager France, Tesa

About Tesa

Industry :

Adhesive solutions for industries

Founded in :


Number of employees :

+ 2 000

Websites :

Deliverables :

Inbound Marketing Marketing Automation
Tesa - Objectives and challenges

Objectives and challenges

After several years of work on the inbound marketing strategy of the automobile industry, tesa® wanted to improve its marketing strategy in this sector.

In particular, they wanted to generate more leads and improve the quality of their content.

  • Acquire new leads in the automobile industry
  • Set up a marketing automation strategy
  • Optimize their databases
  • Train the sales & marketing teams in HubSpot

The solutions we provided

Tesa - solutions

Markentive helped tesa® identify new personas and configure and use HubSpot.

  • Creation of an inbound marketing strategy and production of persona-based content
  • Framework documentation and strategy implementation on the HubSpot Marketing platform
  • HubSpot software training for the sales & marketing teams
  • Paid social campaigns on LinkedIn
Tesa - the results

The results



sales meetings landed after just one campaign

Thanks to Markentive, tesa® was able to land more than 40 sales meetings after just one campaign.

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