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Marketing Automation

Optimize your lead generation efforts and conversion path.

Your Goals

This service pack adapts to all start-ups, small to medium businesses as well as large organizations. Get the most out of your automation tool with a clear strategy and smooth set up.

Generate more qualified traffic
Boost your conversion rate
Improve your team productivity
Scale your marketing efforts
Meausure your success with clear KPIs
Align your marketing and sales teams

Our Services

Markentive guides you at each stage, from the strategy definition to the set up of the tool. Our methodology is composed of three main phases.

Workshop and Audit Assessment

We organize with you a strategic workshop to define the specifications, the project scope as well as the KPIs moving forward. Our team will document the different specifications and rules to ensure a standard use of the tool and a seamless interaction between marketing & sales teams.

Marketing Automation Tactical Plan & Documentation

Personas profiles and buyer journey criteria definition
Content strategy (topic clusters, gated content, blog)
Data dictionary to determine contact segmentation criteria
Lead Scoring
Lead nurturing
Documentation of settings

Technical Set Up and Go Live

Our marketing automation experts guide you through the set up of the leading tools: HubSpot, Salesforce, Pardot, Act-On, Webmecanik
Email template and landing pages design
Synchronisation between the marketing automation tool and CRM
Design of first marketing campaigns and lead nurturing sequences
Onboard and training of your teams to empower your teams

The whole Markentive team (CEO and consultants) showed particularly efficient in the definition of our inbound strategy and Marketing Hub implementation. As a proof of our satisfaction, we decided to collaborate with them for our following project, a very structuring and important one for our business.

Maxime Digue

Digital Marketing Manager

Discover our complementary packs to marketing automation

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Customer Service

A modern system to build a base of happy customers that advocate for your business.

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CRM & Sales enablement

HubSpot CRM and Sales Entreprise implementation and consulting.

What Our Clients Say

Customer first and efficiency

A team attentive to our needs and very responsive, a customized onboarding, quick results... We felt immediately confident with the team and very comfortable with Hubspot. A real pleasure to work with Markentive !

Emmanuelle Clin, Adama France

Pragmatic and Expert

A real pleasure to work with Markentive, a quick win on their expertise to réalisez best of bread digital strategy

Dominique Meurisse, DEIMOS Tech Advisory

Outstanding

Markentive provided support and formations for my onboarding as head of the sales department. They made it so that I was able to integrate new things very quickly with clear, concise, and on point formations...

Kunthear Ouk, CLEEF SYSTEM

Good support on our Hubspot/salesforce synch

Markentive supported us on the implementation of the integration between Hubspot and Salesforce. They knew how to advise us on our business processes to get the best out of these 2 tools

Matthieu Rousseaux, Sodexo Benefits and Rewards Services