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Marketing Automation Expertise

Our team designs and deploys your Marketing Automation strategy and advises you on the choice and configuration of an adapted software. From lead conversion to customer loyalty, you gain in productivity and performance.

What is marketing automation?

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Definition of marketing automation

Marketing automation is a combination of strategy and software. The strategy side is twofold: certain recurring marketing actions are automated to increase productivity...

...and segmented data is used to personalize communications. Meanwhile, your software makes it possible for the strategy to be implemented.

Among other things, marketing automation software can automate the sending of personalized emails that feed prospects or build customer loyalty and the management of social media accounts and Social Ads campaigns.

The goal is to increase productivity by automating the most repetitive marketing tasks and become more efficient by offering the best possible experience to your prospects and customers.

differences
How does marketing automation differ from traditional marketing?

In the past, marketing teams had a different tool for each channel.

They had a CMS for their website and landing pages, an application for their emails, and three or four different platforms for their social media accounts and ads. Not to mention reports and analytics.

Connecting the platforms was complicated and expensive, which consequently made it difficult to implement multichannel campaigns. The poor flow of data also resulted in the inadequate personalization of marketing communications.

With marketing automation software, all these channels are managed from a single platform. The data is clean and consolidated, allowing for more effective marketing campaigns.

How does marketing automation impact productivity and performance?

  • Manually send a lead to the right salesperson at the right time
  • Log in to four different social networks daily
  • Send the same email to several contacts, changing a paragraph each time
  • Use Excel for reports

All this is time-consuming. By automating these actions, you'll increase your productivity considerably and be able to focus on your most important tasks: implementing marketing campaigns, designing A/B tests, and analyzing and improving your performance.

In addition to your productivity, your performance is also bound to improve with a successful marketing automation strategy. You don't just automate an email, you personalize it so every prospect or customer receives just the right information at just the right time.

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What are the advantages of du marketing automation?

leads
Generate more leads and convert them into customers

To convert more customers, you need to understand, customize, and automate every step of the customer journey.

We use your data to create a cycle of attraction, conversion, and loyalty.

campaign
Implement upselling and loyalty building campaigns

It's less expensive to keep a customer than to win a new one.

We use personalized and automated scenarios to help you inspire your customers and push the right offer at the right time.

automatization
Script and automate customer experience to increase productivity

Customer experience must be personalized to be successful.

We feed your leads & customers with targeted content throughout the entire experience by way of adaptive web pages & automated emails.

alignment
Align marketing and sales to boost your performance

The more leads you get, the harder they become to manage.

We automate the detection of your hottest leads & their submission to the sales team so you never miss out on an opportunity.

Find out more about our Marketing Automation offer
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How to implement Marketing Automation?

First of all, it is important to design the optimal data model for your company so that your contact base is clean and workable. This not only allows you to personalize your marketing, but also to automatically identify your hottest leads.

Lead nurturing and personalized email and SMS campaigns

Push personalized content to your leads at every step of the customer journey to gain their trust and make the buying decision easier.

Landings pages, forms, and calls to action

It's less expensive to keep a customer than it is to win a new one.

With customized automated scenarios, you are able to inspire your customers and push the right offer at the right time.

Third-party integration and synchronization with CRM

Synchronize your marketing automation software, CRM and third-party applications so you have the best data at all times.

ROI calculations and reports

Create reports and dashboards that will allow you to track the performance and ROI of your marketing automation campaigns.

Find out more about our Marketing Automation offer

Marketing automation
by Markentive

What kind of marketing automation support do you provide?

Markentive assists you with the design and implementation of your marketing automation strategy. We help you choose the right software, then configure it to best meet your needs (emails, landing pages, nurturing workflows, scoring). We set up automated campaigns and scenarios to allow you to generate leads, convert them, and build customer loyalty.

What are the steps in a marketing automation project?

The first step is to identify the needs and expectations of your customers and prospects. This will allow you to collect and structure the data that is required for your lead generation campaigns and personalized nurturing and loyalty building scenarios. Your marketing automation software must then be configured to bring your strategy to life.

Why do we need help with this process?

Marketing automation is complex. First you must define the strategy: customer profiles and journeys, the content to be created, and nurturing and loyalty building scenarios. Then you must configure your software, sync it with your CRM system, and implement the strategy. An agency has the resources and experience to maximize your chances of success.

What are the most commonly used marketing automation solutions?

The most commonly used solutions on the market are HubSpot, Salesforce Pardot, Marketo, and ActiveCampaign. HubSpot is particularly popular as it is extremely easy to use and comes with outstanding technical support and a full range of features. When choosing a tool, you should take into account your needs, your IT ecosystem, the level of expertise of your team, and your budget.

How much should we invest in a marketing automation tool or project?

Marketing automation software licenses can range from several hundred to several thousand euros per month. In general, you'll see a return on investment a year after purchasing the tool thanks to the performance of your campaigns and the increase in productivity of your team. You'll also save on the license fees of applications you no longer need.