Inbound Marketing Strategy & Implementation

Boost your notoriety with Markentive

If you operate in an industry where evangelization is necessary and if your prospects use the internet to collect information, the inbound methodology is a real godsend for your business. Improve your brand image and your notoriety, in order to be visible to your prospects in the research phase.

Our inbound marketing agency will support you in the implementation of multiple levers such as organic referencing, content production and lead nurturing using HubSpot Marketing tools.

Get results and real business impact

Markentive is a major player in the inbound market since 2012 and our experts have deployed inbound and automation strategies for hundreds of clients of all sizes and industries. Our work methodology has proven itself and produces real results in terms of traffic, lead generation and sales.

We will support you in defining your buyer personas and buyer journey, auditing your existing resources and creating your content strategy, as well as SEO optimization, prioritizing your marketing use cases and launching acquisition campaigns.

The most robust inbound marketing methodology on the market

Step 1: Project scope

Discussion with a consulting manager
Analysis of your technical ecosystem
Definition of your goals
Definition of the project timeline

Step 2: Strategy definition

Drafting of your detailed specifications
Strategy workshops
Existing content audit
Information about the main target audiences and customer journey
Acquisition strategy analysis
Automation needs

Step 3: Deploy planning

Definition of the inbound strategy
Mapping between resources and targets
Content strategy definition
Acquisition strategy proposal and campaign prioritization
SEO recommendations and optimizations
Marketing automation use cases

Step 4: Deployment

Setup of the chosen tools
Creation of ready-to-use website page and email templates
Writing the resources that are vital for the content strategy
Launch of the first acquisition campaigns

Step 5: Training

Tailor-made training plan
Training sessions with certified trainers
Creation of supports for your users
Topics : Create and launch a campaign, promote a campaign (lists, emails, social, blog), Lead nurturing workflows, Reporting

Step 1: Project scope
Step 2: Strategy definition
Step 3: Deploy planning
Step 4: Deployment
Step 5: Training

Discover the use case Stade Toulousain: launching B2C omnichannel campaigns with HubSpot
- CRM & Sales Enablement
- Marketing Automation
Stade Toulousain: launching B2C omnichannel campaigns with HubSpot

Markentive supported Stade Toulousain in the implementation of HubSpot (CRM and Marketing Hub). This allowed them to leverage a robust marketing automation tool and a unified CRM system that consolidated data from their various third-party systems. During the scoping phase, we worked with Stade Toulousain on all their marketing use case to ensure that the marketing automation tool could be tailored to their specific requirements. Markentive then undertook the complete development of API integrations, establishing seamless synchronization between HubSpot and Stade Toulousain's third-party tools, including physical and online ticketing, physical and e-commerce boutiques, restaurants, and the Stade Toulousain Academy. Here are the various solutions we provided: A thorough analysis of marketing use cases (e.g., abandoned cart, customer loyalty campaigns, personalized database segmentation) to anticipate and set up all scenarios within the HubSpot tool. Advice on the data model to be implemented in HubSpot, including the identification of relevant objects and properties (both standard and custom). Development a custom API connection and implementation of a HubSpot Private App to establish seamless integration between HubSpot and the Stade Toulousain MDM (Master Data Management) system. Support for field mapping between HubSpot and the MDM, ensuring synchronization rules for various properties. Automation of the creation of supporter contacts and consumption data, capturing information such as match ticket purchases, store item transactions, restaurant reservations, and training course enrolments. Implementation of email templates, landing pages, and forms to streamline the launch of marketing campaigns. Set up of a lead scoring system to assess supporter engagement levels and personalize communications accordingly. Creation of analytics dashboards to monitor the performance of marketing and sales efforts. Organization of customized HubSpot training sessions tailored to the specific needs of the marketing teams.

+000k
contacts migrated to HubSpot
Discover the use case Itesoft: Launching a Marketing Automation & Inbound Marketing strategy
- Marketing Automation
- Inbound Marketing
Itesoft: Launching a Marketing Automation & Inbound Marketing strategy

Markentive helped Itesoft with everything from the deployment of HubSpot Marketing Automation software to the creation and implementation of inbound marketing campaigns. Strategic consulting for French and international markets Deployment of HubSpot Marketing Professional software HubSpot Marketing training Creation and development of a multilingual website Implementation of inbound marketing campaigns

Deploy your inbound strategy on HubSpot

As a HubSpot Elite Partner, we deploy HubSpot solutions to many customers every month.

As part of an inbound service, we can use the Marketing Hub tools, as well as the HubSpot CMS, while relying on the HubSpot CRM for all the actions launched.

Here are our favorite tools to boost your inbound strategy:

SEO features: plan keywords and manage your semantic cocoons, get SEO recommendations for each page or article.
Tools to engage your visitors and convert them into leads: landing pages, chatbots, CTAs, forms, etc. All modules are easy to use and give you the ability to do A/B testing.
Creation of website pages and blog articles with the CMS: manage your content efficiently and track your results with HubSpot CMS.

Easy-to-use tools to deploy your inbound marketing strategy

Thanks to HubSpot's features and its ease of use, your team will be able to take action quickly to publish content, apply SEO recommendations and launch acquisition campaigns and nurturing scenarios.

Once your inbound marketing strategy is finalized, Markentive's experts will deploy it on HubSpot and will train you to using the tools you need. Depending on your needs, they can set up tailor-made onboarding processes for your new users and help you track the adoption of the tools internally through personalized dashboards.

Inbound Marketing according to Markentive

What is inbound marketing?

The term "inbound marketing" was first used in 2006 by the founders of HubSpot (American software publisher).

Inbound marketing is based on a content creation strategy that allows you to attract visitors to your website and blog with the goal of converting them into leads and then into customers (this usually involves techniques such as marketing automation, lead nurturing, social media, and blogging).

The approach is described in 4 steps (Attract - Convert - Close - Delight) and is a non-intrusive way to acquire new customers.
What are the advantages of inbound marketing?

Inbound marketing has many advantages. It is usually less dependent on paid acquisition (ads, AdWords, etc.) than traditional levers and allows you to benefit from the power of SEO to make your offer visible.

Based on the creation of powerful content, the inbound marketing method is perfect for markets that require evangelism marketing. By choosing inbound marketing, companies tend to improve their reputation and their understanding of their customers and prospects by becoming more interested in their problems (pain points).
Is inbound marketing different than traditional marketing?

In theory, it is often said that inbound marketing consists of letting your customers come to you while traditional marketing involves actively seeking out your targets. In practice, the two approaches complement each other nicely and can be used together to great effect!
If we choose inbound marketing, will we have to use a marketing automation tool and redesign our website?

To succeed with inbound marketing, your website must be optimized for the search engines, include a blog, and clearly and effectively interact with your prospects and customers.

While it may not be necessary to revamp your website completely (a few adjustments and optimizations may be enough), you will need an optimized web platform, and if possible, a marketing automation tool to pilot your landing pages, emails, and dashboards.

Please feel free to contact our team of experts for more information!
Why should we choose Markentive for our inbound marketing project?

Markentive is a pioneer in the field of inbound marketing and has helped more than 100 companies to adopt this methodology.

Backed by our REBEL® approach, we have a firm understanding of how inbound marketing can effectively complement more traditional levers and growth techniques.

Made up of consultants, acquisition experts (SEO or Ads), and content and marketing automation specialists, our team develops comprehensive solutions that can help boost your company's growth.

If you already have a marketing automation tool (or some other element), please feel free to contact us to benefit from a personalized consulting offer.

Implement your inbound strategy with HubSpot to generate more leads