The digitalization of sales is a major challenge for many companies when they need to prospect, generate effective conversations, close deals or retain their customers.
This is why the implementation and continuous management of a CRM are key success factors. It is therefore important to ensure that the data, the automations, the reports are up to date, that the data remains qualitative and usable over the long term and that your tool is widely adopted by your sales teams.
Have you been using a CRM for several months or years and your internal organization, your goals or your positioning have changed?
As you use your CRM, you find it difficult to precisely monitor your individual and collective commercial performance, to manage your turnover and to identify your source of opportunities?
Markentive's REBEL ® methodology will help you to overhaul your processes and the setup of your CRM (data model, governance, pipelines, reporting, migration of your data) in order to allow you to be in phase with your new business needs.
A good setup of your CRM is not enough For you to achieve your goals. Your CRM software must be adopted and used by your sales teams, according to previously defined standards, to help you build a qualitative and usable database and reliable reports to manage your individual and collective performance.
Training, playbooks, adoption monitoring reports, our team of expert consultants in Sales Operations will give you all the keys to setting up effective business processes and facilitating the onboarding of your new employees.
It's crucial that your CRM is the backbone of your technical ecosystem and that it communicates with your main business tools to help you improve data quality and efficiency.
However, it is not uncommon to see more complexity than necessary in the synchronizations in place, which in the long term can pollute the data in your CRM. We help you ask yourself the right questions to streamline your synchronizations and obtain reliable and usable data.
Ready to bring your project to life? Contact one of our experts today!
A CRM contains all of your customer and prospect data (at least it should!). As such, it is important to properly organize the modeling of the data on the main objects (contacts, accounts, opportunities) so that the reports are effective and so that you can also easily manage attribution, prospecting, and also correctly target your marketing campaigns.
An up-to-date CRM also requires good adoption and change management, generally facilitated by the implementation of sales enablement initiatives and at least by a monitoring process.
This will of course depend on your starting point. Our goal is to put you in a position where you have access to qualitative and usable data (in line with your business needs) and dashboards that will allow you to manage your business activity precisely.
We help you streamline your business processes, to configure your tool as accurately as possible. We are thus improving the experience and training of users to guarantee good adoption of the tool and better commercial productivity.
Markentive can support clients on different technologies such as Zoho, Salesforce, Pipedrive, but we have unique and particularly strong expertise on HubSpot.
Do not hesitate to discuss it with us!
Les consultants Markentive ont généralement entre 3 & 10 ans d'expérience et ont activement participé à la réalisation de campagnes marketing ou au déploiement de projets IT comme la mise en place d'outils CRM, Marketing automation, ou encore le déploiement de sites internet. Leurs recommandations sont ainsi issues d'années d'expérience terrain auprès de décideurs.
Markentive consultants generally have between 3 & 10 years of experience and have actively participated in the realization of marketing campaigns or the deployment of IT projects such as the implementation of CRM tools, Marketing automation, or the deployment of websites. Their recommendations are therefore the result of years of field experience with decision-makers.
Markentive's know-how is based on a triple consulting - agency - integrator positioning which gives us a holistic view of customer data and marketing & sales applications.
Our consultants are trained in lead generation and the challenges of prospecting to offer you a CRM that helps the salespeople instead of being a constraint.
Given the overall investment you makein your sales team (salaries, tools, costs...), ensuring that you maximize the effort and productivity of the teams is essential!
Markentive is also one of the first 10 agencies in the world to obtain the HubSpot Sales Enterprise Advanced Implementation certification, with more than 50 clients supported on these subjects in France and abroad.
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