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The solutions we provided Faced with an unclear digital strategy and disconnected tools, Markentive began with a strategic scoping exercise, to clarify objectives, identify key data and define the necessary reference documents. The team then focused on advanced HubSpot usage : optimizing data collection through tailored forms, building customized workflows, and implementing a scoring model to better qualify leads. Finally, Markentive supported the technical integration of HubSpot with in-house tools, ensuring a seamless connection between marketing and sales teams. This approach enabled us to build a coherent, high-performance and perfectly integrated marketing strategy.

The solutions we provided Markentive first supported WEDA in a Service Hub feasibility study to validate the use case coverage of nine different teams. This phase led to a structured scoping and implementation project built around a series of workshops. During these sessions, processes were optimized, and new work methods were defined. Markentive also led the technical implementation of HubSpot and the data flow integration between WEDA’s core systems and the CRM.

Markentive has been working with Comexposium's One to One Division for several years, initially to frame the implementation of Hubspot and the synchronization of other tools, based on defined marketing use cases, and to train its teams, then on support phases, to develop new uses, work on new events, and encourage adoption of the tool.

To help Nfinite optimize its ABM strategy, Markentive set up ultra-targeted ads and e-mail campaigns to generate qualified leads and activate contacts on target accounts in different industries. The strategy was to communicate on the brands' high points (Christmas, Valentine's Day, Black Friday etc.) to demonstrate the benefits of the platform according to the role and industry of the targeted people.

Markentive supported Screlec in the strategic definition of its processes to promote the alignment of marketing, sales and customer service teams, then in the complete integration of the CRM.

It's essential to analyze and understand the teams' business processes so as to be able to optimize them and translate them into HubSpot. It was with this in mind that we explored the needs and habits of the teams, in order to build and automate a powerful tool, empowering them to save time, boost productivity and enhance efficiency on all fronts.

We worked with the Adama team on a number of topics since 2018: Definition of buyer personas and development of a form-based strategy for effectively segmenting the various profiles and non-intrusively collecting relevant information Development of email campaign scenarios to promote customer engagement or re-engagement, while providing useful information and achieving an appropriate send rate Supply of customized resources to respond to marketing use cases (email templates, landing page templates, CTA templates, etc.) Implementation of an SEO action plan and formulation of strategic writing recommendations Construction of a synchronization model to automate the transfer of engaged and qualified leads between HubSpot and Salesforce Creation of all graphics, technical support, and consulting on the deployment of marketing campaigns with HubSpot

Markentive deployed the following solution for digitalizing Solocal's coordination services: Review the statistics and ergonomics of the current website and come up with recommendations to optimize conversion Define inbound marketing and marketing automation strategies for each media channel Devise recommendations for optimizing current and new content in line with the inbound strategy and previously defined personas Segment and customize the HubSpot environment for each new media channel in a single portal Connect an attribution tool to HubSpot Offer consulting and support on how to connect HubSpot to existing tools Provide the Solocal team with personalized training in HubSpot Marketing Hub

At the start of the project, we guided the CFRT teams in developing their strategy for their CRM ecosystem. Once the platform was operational, we continued to support them, helping them with the adoption of the tool, supporting the deployment of marketing campaigns, and reinforcing the level of maturity of the previously defined processes.

CRM & Sales CRM redesign to support the alignment of the Sales, Customer Support & Marketing teams; Creation of custom properties, so that each team has access to the right information to carry out their activities effectively; Automation of CRM qualification for up-to-date segments, in real time; Activation of advanced features of the Sales Hub Professional to boost the performance of sales teams; Use of HubSpot's ABM features; Introduction of the Product object for more detailed forecasts of recurring revenue; Automations to increase team productivity: sending reminders, creating tasks, enriching CRM data via Workflows to reduce the number of time-consuming actions by sales teams. Marketing Automation Personalized marketing assets and automated scenarios to increase efficiency; Creation of personalized email templates & landing pages in Drag & Drop (thanks to the theme developed by Markentive); Automatic detection of “hot leads” through the implementation of a double scoring (behavioral and demographic). Customer service Deployment of an automated ticketing process to collect and manage customer support requests by category of the support request; Creation and deployment of an online Knowledge Base, connected to the Kwote application; A HubSpot chatbot connected to the Knowledge Base has been integrated into the Kwote application to respond in real time. A word from kwote "L’aide de Markentive dans la mise en place et la structuration de toute la partie Marketing sur HubSpot a été plus que précieuse. L’équipe m’a permis de découvrir l’outil dans sa globalité et de comprendre plus précisément son fonctionnement. L’accompagnement a été très complet puisqu’aujourd’hui j’ai pu acquérir une quasi autonomie sur l’outil : création des workflows, scoring comportemental et démographique, réalisation d’un scénario de nurturing, etc." Pauline Lecheminoux, Growth Marketing Manager, Kwote

Markentive helped Itesoft with everything from the deployment of HubSpot Marketing Automation software to the creation and implementation of inbound marketing campaigns. Strategic consulting for French and international markets Deployment of HubSpot Marketing Professional software HubSpot Marketing training Creation and development of a multilingual website Implementation of inbound marketing campaigns

For many years now, Markentive has been helping PediAct to develop a strategy to build its online reputation and acquire new customers. Digital marketing strategy consulting Creation of a content strategy and elements such as blog articles, guides, infographics, videos, and search engine and social network ads SEO optimization Community management and social media strategy