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Itesoft: Launching a Marketing Automation & Inbound Marketing strategy

Itesoft: Launching a Marketing Automation & Inbound Marketing strategy

Markentive accompanied Itesoft from the implementation of the Marketing Automation software HubSpot to the design and launch of Inbound Marketing campaigns.

Objectives and Challenges

Itesoft wanted to modernize and digitalize its marketing processes to adapt to the new uses of its customers.

  • Implement vertical inbound marketing campaigns for each country

  • Choose a marketing automation solution to help them achieve their international goals

  • Adapt the website to the new inbound marketing strategy and optimize website conversion

  • Train the teams in the use of the new B2B digital marketing tools

Markentive helped Itesoft with everything from the deployment of HubSpot Marketing Automation software to the creation and implementation of inbound marketing campaigns.

  • Strategic consulting for French and international markets
  • Deployment of HubSpot Marketing Professional software
  • HubSpot Marketing training
  • Creation and development of a multilingual website
  • Implementation of inbound marketing campaigns

A word from Itesoft

Markentive helped us implement an inbound marketing strategy that allows us to increase our qualified leads and improve our conversion rate.

- Hélène Chomienne, Content Marketing Manager, Group ITESOFT | W4

About

See website

Industry

BPM, ECM

Nb of employees

50 - 500

Localisation

France

Services

Inbound Marketing, Marketing Automation

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