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Pediact: development of notoriety and acquisition of new customers

Pediact: development of notoriety and acquisition of new customers

Markentive has been supporting PediAct for several years in the implementation of a strategy to develop their reputation and acquire new customers.

Objectives and Challenges

PediAct wanted to increase the notoriety of its pediatric product line among families and pharmacists, all the while complying with the strict regulatory restrictions regarding advertising.

  • Develop a B2C and B2B omnichannel marketing strategy

  • Develop and pull digital levers

  • Generate more sales while complying with regulatory restrictions regarding the advertising of healthcare products

For many years now, Markentive has been helping PediAct to develop a strategy to build its online reputation and acquire new customers.

  • Digital marketing strategy consulting
  • Creation of a content strategy and elements such as blog articles, guides, infographics, videos, and search engine and social network ads
  • SEO optimization
  • Community management and social media strategy

 

 

A word from PediAct

Markentive is professional, responsive, and ambitious. We're extremely pleased with our partnership, which allows us to benefit from the digital expertise of the entire Markentive team.

- Hélène Vachet, Marketing Manager, Laboratoire PediAct

 

About

See website

Industry

Pharmaceutical

Nb of employees

55-200

Localisation

France

Services

Inbound Marketing, Marketing Automation

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