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Yara: launch of an Inbound Marketing approach based on continuous optimization

case studies

A word from Yara

The inbound marketing strategy was implemented for the group in France to create a knowledge sharing model at Yara. Thanks to Markentive's expertise in strategy, HubSpot deployment, and campaign implementation, our inbound initiative has finally launched! And we're just getting started...we've already got more marketing actions planned for the future. I recommend Markentive for their agility, know-how, and the unwavering enthusiasm of their teams.

Thomas Mareau, Brand Content & Media Manager, Yara France

About Yara

Industry :

Mineral fertilizer, Environmental solutions that prevent air pollution

Founded in :


Number of employees :

more than 10 000

Websites :

Deliverables :

Inbound Marketing Marketing Automation
Yara - objectives and challenges

Objectives and challenges

Yara wanted to become known among its targets as the fertilization expert by implementing an inbound marketing strategy.

  • Identify and understand the needs of their targets
  • Implement large-scale marketing campaigns to reach their personas
  • Select and set up the right marketing automation tool for the company
  • Oversee the creation, implementation, and monitoring of their inbound marketing campaigns

The solutions we provided

Yara - solutions
  • Development of an inbound marketing strategy
  • HubSpot Marketing Enterprise deployment and team training
  • Automated nurturing scenarios
  • Creation of a content strategy and blog
  • Implementation of inbound marketing campaigns, performance monitoring, and recommendations for optimizations with the company

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