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TRACE ONE: A new multilingual website, optimized for SEO and the user experience on HubSpot CMS.


+ 420 %

increase in mobile traffic in the first month online

+ 20%

increase in new leads generated from form submissions in the first three months


marketing team independence one week after training

A word from Trace One

“A strong team that had the flexibility, adaptability, collective intelligence, passion and expertise we needed for the successful implementation of our new website on HubSpot CMS.”

Benoit GRUBER, CMO, Trace One

About Trace One



Founded in:


Number of employees



Website & Webdesign
Goals and challenges Trace One

Goals et challenges

Trace One wanted to implement HubSpot’s automated marketing solution (Marketing Enterprise) and synchronize it with their CRM. The company chose Markentive to assist with the project and help rebuild and migrate their website to the HubSpot CMS. The final part of the project needed to achieve several goals:

  • Create a new website with a customized design that would strengthen Trace One’s new brand image
  • Ensure that the website would be highly effective, while reflecting the positioning of Trace One’s portfolio of solutions
  • Support the marketing team’s lead generation goals
  • Standardize resources and best practices for all linguistic variants of the new website to optimize SEO indicators.

Our solution

Trace One
  • Propose two digital identities based on the brand playbook, including creation of design elements & animations
  • Conduct semantic SEO audits in English & French, and deliver topic cluster & keyword recommendations
  • Provide tips on page wording that incorporate technical & semantic SEO recommendations
  • Suggest a new website structure, including best practices for SEO and UX, to make the website more effective and help provide an enhanced user experience and improved presentation of Trace One’s new portfolio of solutions
  • Optimize interactive elements & navigation to redirect a certain amount of qualified traffic to the Trace One Network application for connecting distributors and producers.
  • Optimize lead capture elements to support the marketing team’s efforts to generate leads
  • Migrate a four-language site from WordPress to HubSpot COS
  • Provide CMS training to enable teams to manage the website independently
photo traceone

The results


increase in leads generated via form submission


increase in mobile traffic in the first month

  • A 100% responsive optimized website (source: Ionos)
  • A website SEO score of 74/100, or a 165% optimization compared to the old WordPress site (source: Sitechecker)
  • 30% increase in average time on page after 3 months online
  • 100 % marketing team independence one week after training

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