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Theodo: Developing sales activity by generating more leads through Inbound

case studies

A word from Theodo

We were looking for an agency with the same startup culture and experience in agile methods. We asked around and were told that Markentive could help. We're extremely satisfied with the results and the responsiveness of the teams throughout the entire process!

Laure Bourrut Lacouture, Agile Coach & Business Developer, Theodo

About Theodo

Industry :

Web, Mobile, Data Fintech

Founded in :


Number of employees :


Websites :

Deliverables :

Inbound Marketing Marketing Automation
Theodo - Objectives and challenges

Objectives and challenges

Theodo wanted to expand its sales activity by generating more leads through digital channels.

  • Find the right mix between traditional and digital marketing
  • Speed up the implementation of digital marketing to adapt to new customer uses
  • Modernize the website in accordance with the needs of prospects and customers
  • Choose the right marketing tool
  • Create an automation method and train the teams in its use

Set up a system to monitor marketing actions and performance

The solutions we provided

Theodo - Solutions

Markentive worked with Theodo for several months to create an inbound marketing strategy.

  • SEO review and recommendations to increase organic traffic
  • Creation of a content strategy: blog and premium downloadable content
  • Social Paid and Google Ads campaigns
  • Development of a website with the HubSpot COS
  • Creation of report tables
  • HubSpot training for Theodo's teams

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