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Roofstreet: implementation of an Inbound Marketing strategy to generate leads

case studies

700

visits per week instead of 700 visits per month

50%

of leads came from inbound

18 000

searches per month where Roofstreet appeared in the first position for the keywords

A word from Roofstreet

The perfect partner! Despite our startup constraints, the Markentive team was able to help us make our marketing actions and inbound acquisition strategy our top priorities

Angel Gomez, CEO & Co-founder, Roofstreet

About Roofstreet

Industry :

Geomarketing, retail, commercial real estate, flow analysis, catchment area

Founded in :

2015

Number of employees :

11 - 50

Websites :

Deliverables :

Inbound Marketing Marketing Automation
Roofstreet - objectives and challenges

Objectives and challenges

After working for several years exclusively in the public mobility industry with an outbound strategy, Roofstreet emerged as a vertical retailer and sought the help of Markentive to implement an inbound marketing and lead generation strategy for its new and wider target group.
  • Deploy the HubSpot Marketing platform
  • Gain greater visibility on the Internet
  • Implement a lead generation strategy
  • Address (and reach) a wider target audience

The solutions we provided

Roofstreet - solutions

Markentive helped Roofstreet identify this new target group, as well as configure and use HubSpot.

In particular, we allowed Roofstreet to considerably increase the number of visits to its website (from 700 per month to 700 per week) and leads, with almost 50% of leads coming from inbound marketing.

  • Development of an inbound marketing strategy
  • Incorporation of the strategy in the HubSpot Marketing platform
  • Production of targeted content
  • Guest blogging and outreach campaigns
  • SEO actions and review
  • SEA and social paid campaigns and review
    Team training
Roofstreet - the results

The results


 

700

visits per week - Traffic increased from 700 visits per month to 700 visits per week in just one year

+ 50%

of leads - Increase in leads with almost 50% of leads coming from inbound marketing

18 000

searches per month - After working with Markentive for a year, Roofstreet succeeded in appearing in the first position for the keywords of more than 18,000 searches per month

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