Marketing Automation CRM & Sales Enablement Website & Webdesign

Raison Home sets up a 360 ° device on HubSpot CMS, Sales and Marketing

+ 1000

appointment requests via internet for during the first 8 months

+600

assets highlighted via the HubDB

13

page templates created by the Markentive team

A word from Raison Home

As part of our change of brand and positioning, we have decided to work on a new web marketing strategy based on capturing leads via inbound methods. We worked with Markentive who assisted us in the creation of the raisonhome.com website. The choice of the HubSpot tool coupled with the support of the Markentive agency are the key success factors for the successful deployment of our strategy, the first results of which are already impressive.

Eloise André, Digital Communication Officer at Raison Home

About Raison Home

Industry:

Interior design

Founded in:

2000

Number of employees:

20-25 and 100 franchises

Website:

https://www.raisonhome.com/

Deliverables:

Goals and challenges

To support its new digital strategy, Raison Home called on Markentive to set up the HubSpot Sales and Marketing solutions and redesign its website on HubSpot CMS.

This 360 ° project had to meet many objectives:

Reflect Raison Home's new brand identity and position the brand as a reference in interior design;
Offer a personalized customer experience by building a multilingual website with content adapted to each target country;
Optimize the user journey: improve navigation, promote conversion on the website and better process all new inbound leads;
Automate the attribution of new leads to different franchisees;
Improve collaboration between marketing and sales;
Develop Inbound Marketing actions.

The solutions we've provided

After taking into account our client's different goals, we supported him in the implementation of HubSpot and the redesign of his website on HubSpot CMS.

Creation of designs in line with the new brand identity of Raison Home;
Work on buyer personas and sales cycles to offer better navigation and improved customer journeys on the website;
Improving the readability of the offer on the website and allowing to easily integrate new offers;
Migration of a website in 4 languages on the HubSpot CMS;
Addition of many lead capture features (call to action, forms, pop-ups) in strategic places to promote conversion;
Setting up a HubDB to manage franchisee pages and be able to dynamically present more than 600 projetcs, depending on the room in the house, the desired style, colors and finishes;
Review of sales and marketing use cases for personalized configuration of HubSpot Sales and Marketing solutions;
Setup of a lead scoring strategy to improve sales - marketing collaboration;
Creation of sales pipelines by type of project for better monitoring of the development of opportunities.

The results

From the launch of its new website in September 2020, Raison Home has obtained very satisfactory results. Marketing teams were able to better segment incoming leads and start launching highly personalized marketing campaigns, thanks to marketing automation.

+1000 online appointment requests during the first 8 months;
+600 projects highlighted via the HubDB;
13 page templates created by the Markentive team.

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