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IMT Business School: Inbound strategy and marketing support

cas clients

+ 790 000

social impressions generated


reduction of CPC on sociale platforms

2 600

contacts nurtured in 7 mois

A word from Institut Mines-Télécom Business School

Markentive is a pragmatic and agile agency with real expertise. They are able to question your points of view, to propose solutions, to think outside the box. Their ability to listen and deliver is quite exceptional. Each meeting is effective, we really feel supported.

Estelle ASSAF, Director of Development and Promotion, IMT-BS

About the Institut Mines-Télécom Business School


Higher Education

Founded in:


Number of employees:



Markentive Services

Inbound Marketing Marketing Automation

Goals and challenges

IMT-BS wanted to build a strategy centered on the inbound marketing methodology and set up a system to acquire and convert students for its recruitment campaign for the Grande Ecole Program (Master) class of 2020.

  • Acquire and convert students for the recruitment campaign of the Grande École Program (Master’s Degree)
  • Increase the number of candidates for the BCE exam
  • Strengthen the visibility and notoriety of the school within the preparatory schools
  • Reach their goals in the number of students for the 2020 promotion
  • Increase the attendance rate at orals

Our solutions 


As part of this project, Markentive and IMT-BS worked together on various topics:  

  • Documentation and optimization of buyer personas
  • Analysis and inventory of digital tools: website audit, SEO action plan, competitive analysis and strategic recommendations
  • Review of the technical implementation of HubSpot and implementation of an optimized data model for contacts
  • Action plan to improve the visibility and notoriety of the school: Social Ads
  • Content strategy: tone of voice, optimization of existing content and production of new content
  • Support in the development of marketing automation and lead nurturing scenarios

The results

+ 790 000

social impressions generated


reduction of CPC on social platforms

2 600

contacts nurtured in 7 months


of the 2020 promotion of the PGE program was filled*

  • A 100% optimized marketing tool to meet the needs of the different campaigns of the IMT-BS teams
  • *the occupancy rate also depends on the eligibility criteria, the economic situation, etc...

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