Garance&Moi: restructuring of marketing & sales processes on HubSpot

Garance & Moi wanted to carry out a 360° strategic overhaul of its marketing and sales processes to support the rebranding of the company, further align marketing and sales and maximize the conversion of prospects into customers.

To carry out this project, Garance&Moi set out to find a partner capable of supporting them strategically in the overhaul of existing marketing and sales processes, and operationally in the migration of its new website on HubSpot CMS, as well as in optimizing the use of the HubSpot solutions (Marketing and CRM) already implemented internally.

This is how the collaboration with Markentive began to respond to this project with multiple challenges.

The new website had to:

• Reflect the new brand identity of Garance&Moi and position them as a leader in professional coaching
• Be optimized for SEO
• Be integrated into Garance & Moi's digital strategy (integration with the Marketing automation tool and HubSpot CRM ecosystem)

The overhaul of marketing and sales processes had to:

• Allow the use cases of the sales team to be reviewed in order to restructure the pipelines according to the different sales stages
• Increase productivity by setting up automations
• Improve lead processing time
• Generate more qualified leads to pass on to the sales team
• Improve lead-to-opportunity conversion rates with a marketing automation strategy
• Simplify the use of the tool based on redefined business goals
• Customize HubSpot features to adapt the tool to different use cases