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Finalcad: integration of the website under HubSpot COS and support for Web Analytics, SEO and SEA

case studies

200+

conversations created via chatbot in less than 6 months

20%

of chatbot conversations converted into MQLs and SQLs

+58%

increase in traffic from January to August 2020 compared to the same period in the previous year

A word from Finalcad

Markentive is super professional. They completed our website project on time, despite our extremely tight schedule. Young yet highly competent, the Markentive team adapted to our organizational constraints and clearly enjoyed their work. Their methods were easy to understand and they took the time to explain them. The project was a success.

Marine Esteban, Digital Marketing Manager, Finalcad

About Finalcad

Industry :

Construction, Software

Founded in :

2011

Number of employees :

50-200

Websites :

Deliverables :

Inbound Marketing Website & Webdesign
Finalcad - Objectives and challenges

Objectives and challenges

Finalcad was looking for a partner to integrate HubSpot with its website, as well as to help out with its web analytics, SEO, and SEA.

In 2019, the company started to redesign its website. Available in 4 languages, the site is made up of solution pages, a pricing page, a blog, and a resource center. It is designed around best practices from inbound marketing.

In early 2020, Markentive began providing web marketing and development support to optimize the company's website and meet its lead generation objectives.

  • Develop Finalcad's multilingual website with the HubSpot COS
  • Provide Finalcad with an action plan to improve conversion
  • Review the website 6 months after go-live to identify strong points and areas of improvement for iterative optimization
  • Use the data from Google
  • Analytics/HubSpot (sources, traffic, conversions, etc.) and Hotjar (Heatmaps, sales funnels) to continuously optimize the pages of the site

Finalcad visuel-1

 

The solutions we provided

Finalcad - solutions
  • Implement A/B tests on the pages and CTAs, pop-up forms, and a chatbot in 3 languages to generate MQLs
  • Review the semantic SEO to optimize existing content and develop topic clusters
  • Review the technical SEO (analysis of crawlability, indexing, site structure, internal linking, duplicate content, etc.)
  • Review the SEA of Finalcad's AdWords account and create new search campaigns for the French and Spanish markets to boost traffic and conversion
  • Meet Finalcad's new needs in terms of the integration of specific templates and modules
Finalcad - the results

The results


 

200+

conversations created via chatbot in less than 6 months

20%

of chatbot conversations converted into MQLs and SQLs

+58%

increase in traffic from January to August 2020 compared to the same period in the previous year

  • The marketing team became 100% autonomous in its use of the HubSpot CMS
  • An agile website optimized for lead acquisition
  • A 100% interactive tool to engage traffic: chatbots, pop-up forms, A/B tests

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