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Critizr: design of the Inbound strategy and deployment of a Marketing Automation tool

case studies

About Critizr

Industry :

Marketing, Customer Feedback Management

Founded in :


Number of employees :


Websites :

Deliverables :

Inbound Marketing Marketing Automation
Critizr - Objectives and challenges

Objectives and challenges

Critizr for Business wanted to implement a B2B inbound marketing strategy in conjunction with its B2C brand.

  • Choose the right marketing automation tool for Critizr
  • Train the Critizr teams in the use of the marketing automation tool
  • Identify and document all the elements of the inbound marketing strategy
  • Set up a system to monitor marketing actions and performance

The solutions we provided

Critizr - solutions

Markentive began by designing an inbound marketing strategy, then deployed a marketing automation tool, and finally implemented targeted campaigns.

  • Identification and formalization of the various personas and their customer journeys
  • Creation of a content strategy (blog and premium content)
  • Implementation of targeted omnichannel marketing campaigns per persona
  • Integration and configuration of HubSpot Marketing
  • Development of a website with the HubSpot COS

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