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From complexity to performance: HubSpot at the heart of La Poste Solutions Business' marketing strategy

The solutions we provided Faced with an unclear digital strategy and disconnected tools, Markentive began with a strategic scoping exercise, to clarify objectives, identify key data and define the necessary reference documents. The team then focused on advanced HubSpot usage : optimizing data collection through tailored forms, building customized workflows, and implementing a scoring model to better qualify leads. Finally, Markentive supported the technical integration of HubSpot with in-house tools, ensuring a seamless connection between marketing and sales teams. This approach enabled us to build a coherent, high-performance and perfectly integrated marketing strategy.

+00%

increase in opportunities generated by marketing

Boosted productivity and 360° visibility: WEDA transforms its operations with HubSpot

The solutions we provided Markentive first supported WEDA in a Service Hub feasibility study to validate the use case coverage of nine different teams. This phase led to a structured scoping and implementation project built around a series of workshops. During these sessions, processes were optimized, and new work methods were defined. Markentive also led the technical implementation of HubSpot and the data flow integration between WEDA’s core systems and the CRM.

000%

of key data flows synchronized via API between WEDA’s core business software and HubSpot

Comexposium: Optimizing lead acquisition and prospecting for its subsidiary DG Consultants

Markentive has been working with Comexposium's One to One Division for several years, initially to frame the implementation of Hubspot and the synchronization of other tools, based on defined marketing use cases, and to train its teams, then on support phases, to develop new uses, work on new events, and encourage adoption of the tool.

00k

Contacts synced via API and updated daily

Nfinite: boost lead generation on core target accounts with an ABM strategy

To help Nfinite optimize its ABM strategy, Markentive set up ultra-targeted ads and e-mail campaigns to generate qualified leads and activate contacts on target accounts in different industries. The strategy was to communicate on the brands' high points (Christmas, Valentine's Day, Black Friday etc.) to demonstrate the benefits of the platform according to the role and industry of the targeted people.

+00

MQLs generated on key target accounts

Screlec: Centralize data to track the entire customer journey

Markentive supported Screlec in the strategic definition of its processes to promote the alignment of marketing, sales and customer service teams, then in the complete integration of the CRM.

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