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The solutions we provided Faced with an unclear digital strategy and disconnected tools, Markentive began with a strategic scoping exercise, to clarify objectives, identify key data and define the necessary reference documents. The team then focused on advanced HubSpot usage : optimizing data collection through tailored forms, building customized workflows, and implementing a scoring model to better qualify leads. Finally, Markentive supported the technical integration of HubSpot with in-house tools, ensuring a seamless connection between marketing and sales teams. This approach enabled us to build a coherent, high-performance and perfectly integrated marketing strategy.

To help Interdata achieve its marketing objectives while ensuring the generation of qualified leads, Markentive has established a fruitful collaboration over the years. As a strategic partner, Markentive has contributed to Interdata's growth by proposing and implementing innovative solutions, including : Design of new campaign mechanics to improve email deliverability, click-through and open rates. Management of LinkedIn Ads and Google Ads accounts to maximize visibility and effectiveness of advertising campaigns. Optimization of alignment processes between sales and marketing teams, with the implementation of dedicated automations to reinforce collaboration. Continuous improvement of landing pages and forms for an optimal user experience, promoting lead conversion.

Markentive has been working with Comexposium's One to One Division for several years, initially to frame the implementation of Hubspot and the synchronization of other tools, based on defined marketing use cases, and to train its teams, then on support phases, to develop new uses, work on new events, and encourage adoption of the tool.