Transform
your challenges into success stories

To help Nfinite optimize its ABM strategy, Markentive set up ultra-targeted ads and e-mail campaigns to generate qualified leads and activate contacts on target accounts in different industries. The strategy was to communicate on the brands' high points (Christmas, Valentine's Day, Black Friday etc.) to demonstrate the benefits of the platform according to the role and industry of the targeted people.

The two objectives were to generate more qualified leads and to be able to identify them in the CRM, by maximizing the automation of this qualification. To help Upsell achieve these objectives, we undertook an audit of the advertising network and the HubSpot instance. This enabled us to get off to a good start and identify the information needed to qualify leads. Audit of advertising accounts and restructuring of campaigns (segmentation, keywords, ads and visuals). Identified new keywords and monitored performance (search terms, conversions...) and tested new channels. Advice on the structure of LPs and forms to boost conversion rates (Fields / CTAs). Audit of Hubspot assets and implement assets to facilitate qualification (scoring, workflows).

We had two main objectives: develop Jaji's brand awareness and start building a base of qualified contacts so that we could work with them and turn them into customers. To support Jaji in its launch, we first worked on the personas that would serve as the basis for their inbound marketing strategy.