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Worklife: structuring marketing & sales growth with Markentive

The solutions we provided Markentive provided both strategic and operational support in close collaboration with the Worklife teams. Thanks to this partnership, Worklife accelerated the implementation of its marketing strategies, achieving results twice as fast while structuring its processes with agility. Enhanced lead scoring and improved alignment between sales and marketing boosted the conversion rate from 10% to 16%. Today, the company benefits from a comprehensive CRM system, high-performance dashboards, and greater visibility across the entire conversion funnel.

+6 points

increase in lead conversion rate

Boosted productivity and 360° visibility: WEDA transforms its operations with HubSpot

The solutions we provided Markentive first supported WEDA in a Service Hub feasibility study to validate the use case coverage of nine different teams. This phase led to a structured scoping and implementation project built around a series of workshops. During these sessions, processes were optimized, and new work methods were defined. Markentive also led the technical implementation of HubSpot and the data flow integration between WEDA’s core systems and the CRM.

100%

of key data flows synchronized via API between WEDA’s core business software and HubSpot

CRM & Sales Enablement

From fragmented data to a unified CRM: Kerialis' digital transformation

Markentive supported Kerialis in structuring its sales and marketing processes, implementing HubSpot and integrating data flows between its business tools and CRM. After deployment, our collaboration continued to support the teams in launching marketing campaigns, maintaining API flows and optimizing the use of the tool.

+12%

new leads generated via the website kerialis.fr vs. previous year

CRM & Sales Enablement

mc2i: How mc2i boosted their sales and marketing efficiency with Hubspot

Markentive implemented a structured, multi-stage approach. First, design workshops were held to define mc2i's specific needs and use cases. Next, the technical implementation involved customizing HubSpot and integrating it with existing IS tools.

+25%

more commercial actions in Q1 2024 compared to the previous solution in 2023

Comexposium: Optimizing lead acquisition and prospecting for its subsidiary DG Consultants

Markentive has been working with Comexposium's One to One Division for several years, initially to frame the implementation of Hubspot and the synchronization of other tools, based on defined marketing use cases, and to train its teams, then on support phases, to develop new uses, work on new events, and encourage adoption of the tool.

60k

Contacts synced via API and updated daily

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