Skip to content
Contact us
hero-wave-blog

Turn your challenges into successes

Find all the tools you need to create effective marketing campaigns, align your teams, boost your sales, and build customer loyalty through high-quality customer service.

(String: revops)
ABM: focusing your efforts on strategic accounts

ABM: focusing your efforts on strategic accounts

72% of marketing leaders surveyed by Momentum ITSMA and the ABM Leadership Alliance believe that account-based marketing delivers a better return on investment than other forms of marketing. The same study finds that only 17% of their programs are fully integrated into the company's sales strategy (ABM Benchmark Study, 6th edition, 279 respondents). ABM therefore pays off when marketing and sales run it together, and remains just another marketing program when they do not.
Read article
Avatar Stéphane Duwicquet

Stéphane Duwicquet

lecture: 10 min

16 October 2026

Filter by:

What are you looking for?

    Our latest articles

    Read: HubSpot Revenue Hub: what the shift from Commerce Hub changes for your B2B revenue HubSpot Revenue Hub: what the shift from Commerce Hub changes for your B2B revenue

    HubSpot Revenue Hub: what the shift from Commerce Hub changes for your B2B revenue

    On June 16, 2026, HubSpot renamed Commerce Hub to Revenue Hub. Changing a name is rarely trivial for a software vendor, and here the word states the intention. “Commerce” suggested a one-off transaction: a payment link, an isolated invoice. “Revenue” refers to a continuous flow, that of B2B companies that constantly renew, expand and renegotiate contracts. Most of our clients live in this second world, not the first.
    Lire l'article