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Email open tracking: what the CNIL recommendation changes in your HubSpot campaigns
The open rate has been the most closely watched email metric for twenty years. It relies on a mechanism most teams have never assessed from a legal standpoint: an invisible pixel, loaded when the message is opened. Since April 14, 2026, this mechanism falls under the same rules as cookies. In other words, for a large share of your uses, measuring an open now requires the recipient's consent.
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lecture: 7 min
03 July 2026
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