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Legalstart : A new website on HubSpot CMS for an autonomous marketing team

Legalstart : A new website on HubSpot CMS for an autonomous marketing team

The case of Legalstart, the 100% digital solution for entrepreneurs.
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  • up to 60%

    PageSpeed improvement depending on the pages

  • 3000

    pages migrated in less than 6 weeks

  • 3x

    faster page creation and editing

Objectives and Challenges

Legalstart's website was already very successful in terms of lead generation and search engine optimization. However, after 7 years, when the company reworked its brand identity, the redesign became the solution to meet UX, technical and marketing challenges.

  • Legalstart wanted to humanize its services and make sure its offer was easy to read in order to make legal administration more accessible to all;
  • The marketing team wanted to gain autonomy and create content easily without having to call upon a developer;
  • The Product Designers team needed to modify the existing structure of the website to standardize the components used on each page in order to make large-scale modifications easier;
  • The new CMS needed to be integrated with the Legalstart app to provide a personalized browsing experience for each user based on their previous visits to the site.

Markentive assisted Legastart in the redesign and migration of their website from Mezzanine CMS to HubSpot CMS:

  • Development of a custom theme with custom modules so that the team could create independently the 30 page templates that would meet the needs of their 3000 pages;

  • Custom development of HubSpot's navigation functionality to provide a better understanding of the offer range thanks to a multi-level menu including CTAs;

  • Development of custom modules to integrate content from the original CMS (Mezzanine) to HubSpot via an API and migrate the content of more than 2,500 pages without impacting SEO;

  • Use of a HubDB to manage the classification of over 50 how-to page categories;

  • Development of a personalized banner on the home page that is synchronized with the Legalstart app via an API to display relevant CTAs to visitors according to their progress in their legal procedures;

  • Training of the marketing teams to make them 100% autonomous in the use of HubSpot CMS and the lead capture elements.

 

 

What we achieved

  • A marketing team that is 100% autonomous and 3X faster at creating and editing pages on the site

  • A 360° view of the customer and prospect journey through the combined use of HubSpot CRM, Marketing Hub and CMS 

Results

Up to +60%

PageSpeed improvement depending on the pages

3000

pages migrated in less than 6 weeks

About

See website

Industry

Legal services

Number of employees

13

Localization

France

Services

Website & Webdesign

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