of qualified leads from paid sources
on landing page submission rates
"A professional and competent agency. This is the second time I have worked with the agency, and it is always a pleasure to see their professionalism, the relevance of their advice as well as their investment in bringing projects to life. Many thanks to them !"
- Benoît Lecomte, CMO
Upsell turned to Markentive to maximize the generation of qualified leads as part of its outsourced sales services. The main objective was to improve the quality of leads from paid acquisition channels, placing greater emphasis on relevance rather than quantity.
After an in-depth analysis of the initial situation, Markentive redesigned the targeting strategy, maximizing lead quality via an inbound approach. Content production played a central role in this process.
At the same time, a particular emphasis was placed on exploiting HubSpot, with specific used cases aimed at simplifying the identification of qualified contacts.
The two objectives were to generate more qualified leads and to be able to identify them in the CRM, by maximizing the automation of this qualification.
To help Upsell achieve these objectives, we undertook an audit of the advertising network and the HubSpot instance. This enabled us to get off to a good start and identify the information needed to qualify leads.
impression rate on Google Search Network
of contact requests
of MQL generated