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“Building on a successful relationship with Markentive, we engaged their team for a larger project to establish best practices and structure data as we grow our prospect database, while also streamlining our sales cycle for Transforce's core service offerings. Markentive leveraged their existing knowledge of our business model and quickly acclimated to the larger team, taking ownership of our project and customer journey goals. Working with a French agency on CET was the only challenge we faced as a US EST Company, but they accounted for that with prompt email responses and a weekly check-in, along with ad hoc calls. Markentive is enjoyable to work with, flexible with level of engagement, responsive and reliable. We are still benefiting and growing from the impactful work they helped us to accomplish.
- Rachel, Director of Sales Operations
Transforce called on Markentive to optimize the quality of the data available on HubSpot and leverage the platform to better manage the end-to-end customer journey.
Transforce had been using HubSpot for several years and wanted Markentive to help them enhance the platform with a more complete customer map and journey.
new automations to qualify and assign contacts and companies
updated deals (moved to a new pipeline in appropriate stages)
As well as a completely autonomous team on the use of all HubSpot Hubs (Marketing, Sales & Service)