contacts migrated to HubSpot
orders synchronized in HubSpot per month
customer segments created according to maturity and recent purchases
“I'd like to thank the entire Markentive team for the work they've been doing for over a year, their flexibility and responsiveness, not to mention their expertise, which enabled us to successfully integrate the CRM. And thanks to Florine for her excellent training!”
Number of employees:
Stade Toulousain is a renowned rugby club located in Toulouse. The club offers various products and services, including match tickets, merchandising items (such as scarves and t-shirts) distributed through their physical and online stores, training programs, and restaurants.
Before our collaboration started, the Stade Toulousain marketing team was using Mailjet email tool. However, in order to elevate their marketing campaigns to a new level, the team made the strategic decision to implement HubSpot.
This project came with several challenges:
Markentive supported Stade Toulousain in the implementation of HubSpot (CRM and Marketing Hub). This allowed them to leverage a robust marketing automation tool and a unified CRM system that consolidated data from their various third-party systems.
During the scoping phase, we worked with Stade Toulousain on all their marketing use case to ensure that the marketing automation tool could be tailored to their specific requirements.
Markentive then undertook the complete development of API integrations, establishing seamless synchronization between HubSpot and Stade Toulousain's third-party tools, including physical and online ticketing, physical and e-commerce boutiques, restaurants, and the Stade Toulousain Academy.
Here are the various solutions we provided:
single HubSpot < > MDM (Master Data Management) flow, gathering data from a dozen third-party systems
marketing emails sent / month
contacts migrated to the instance
orders synchronized in HubSpot / month