Legalstart's website was already very successful in terms of lead generation and search engine optimization. However, after 7 years, when the company reworked its brand identity, the redesign became the solution to meet UX, technical and marketing challenges.
- Legalstart wanted to humanize its services and make sure its offer was easy to read in order to make legal administration more accessible to all;
- The marketing team wanted to gain autonomy and create content easily without having to call upon a developer;
- The Product Designers team needed to modify the existing structure of the website to standardize the components used on each page in order to make large-scale modifications easier;
- The new CMS needed to be integrated with the Legalstart app to provide a personalized browsing experience for each user based on their previous visits to the site.