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Website & Webdesign

A new website on HubSpot CMS for an autonomous marketing team

Up to 60%

PageSpeed improvement depending on the pages

3000

pages migrated in less than 6 weeks

3x

less time to create and edit pages on the site

About Legalstart

Industry :

Legal Services

Founded in :

2013

Number of employees :

130 team members

Website :

https://www.legalstart.fr/

Services provided by Markentive

Website & Webdesign
legalstart-challenges

Goals and challenges

Legalstart's website was already very successful in terms of lead generation and search engine optimization. However, after 7 years, when the company reworked its brand identity, the redesign became the solution to meet UX, technical and marketing challenges.

Indeed: 
  • Legalstart wanted to humanize its services and make sure its offer was easy to read in order to make legal administration more accessible to all;
  • The marketing team wanted to gain autonomy and create content easily without having to call upon a developer;
  • The Product Designers team needed to modify the existing structure of the website to standardize the components used on each page in order to make large-scale modifications easier;
  • The new CMS needed to be integrated with the Legalstart app to provide a personalized browsing experience for each user based on their previous visits to the site.


Our solutions

solutions-projet-legastart

Markentive assisted Legastart in the redesign and migration of their website from Mezzanine CMS to HubSpot CMS:

  • Development of a custom theme with custom modules so that the team could create independently the 30 page templates that would meet the needs of their 3000 pages;
  • Custom development of HubSpot's navigation functionality to provide a better understanding of the offer range thanks to a multi-level menu including CTAs;
  • Development of custom modules to integrate content from the original CMS (Mezzanine) to HubSpot via an API and migrate the content of more than 2,500 pages without impacting SEO;
  • Use of a HubDB to manage the classification of over 50 how-to page categories;
  • Development of a personalized banner on the home page that is synchronized with the Legalstart app via an API to display relevant CTAs to visitors according to their progress in their legal procedures;
  • Training of the marketing teams to make them 100% autonomous in the use of HubSpot CMS and the lead capture elements.


résultats-projet-legalstart

Results

+30% to +60%

PageSpeed improvement depending on the pages

3000

pages migrated in less than 6 weeks

  • A marketing team that is 100% autonomous and 3X faster in creating and editing pages on the site
  • A 360° view of the customer and prospect journey through the combined use of HubSpot CRM, Marketing Hub and CMS 

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