Since October 1, 2026, HubSpot has been billing every new subscription in the EMEA region, France included, differently. The price is no longer built hub by hub: it depends on the portal's edition, each user's role and the volume of work performed by the platform.
Customers already under contract keep the per-hub pricing. This article details both price grids for the Professional and Enterprise editions, with the trade-offs Markentive, a HubSpot Elite partner, applies during scoping.
Contents
€90
GTM license per month in Professional
€175
GTM license per month in Enterprise
€50
Ops license per month, Pro and Enterprise
€0.01
per credit beyond the 10,000 (Pro) or 15,000 (Enterprise) included
Prices excl. VAT, per license and per month, billed annually. The view-only license is free. A HubSpot onboarding program is mandatory in Professional and Enterprise.
Already a HubSpot customer?
Your contract stays on the per-hub pricing, including at renewal and when adding hubs or seats. The corresponding prices are detailed in section 5.
The new pricing applies to subscriptions opened from October 1, 2026 in the EMEA region. HubSpot had first tested it in the Nordic countries. No migration timeline has been announced for existing customers.
| Item | Per-hub pricing (existing customers) | New pricing |
|---|---|---|
| Offer | One subscription per hub, or a bundle | A single edition for the whole portal |
| Mixing tiers | Possible (Marketing Pro and Sales Starter, for example) | Not possible |
| Users | Core, Sales, Service, View-Only seats | GTM, Ops, view-only licenses |
| Database | Billed per marketing contact | Record capacity included |
| Emails and workflows | Included in the subscription | Counted in credits or packs |
| Credits included | 3,000 (Pro), 5,000 (Enterprise) | 10,000 (Pro), 15,000 (Enterprise) |
Consequence for your budget
The bill now depends on the number of users and the platform's volume of activity. Until now, it depended mainly on the hubs subscribed and the size of the marketing database.
| Professional | Enterprise | |
|---|---|---|
| GTM license | €90/month | €175/month |
| Ops license | €50/month | €50/month |
| View-only license | Free | Free |
| Credits included per month | 10,000 | 15,000 |
| CRM records included | 250,000 | 15,000,000 |
Prices excl. VAT per license and per month, with an annual commitment. Without an annual commitment, the Professional GTM license rises to €100 per month. A single GTM license is enough to open a Professional portal. The Starter tier, limited to 10 users and without capacity packs, is not covered here.
GTM
€90 Pro · €175 Enterprise
Marketing, sales, customer service. Access to the whole platform: campaigns, sequences, quotes, help desk, AI agents.
Ops
€50 Pro and Enterprise
RevOps, administration, analysis. Workflows, reports, data, permissions. No use of marketing and sales tools.
View-only
Free
Executives, finance, adjacent teams. Viewing dashboards, without editing.
A portal must have at least one GTM license, and the super admin must hold one.
The gap between GTM and Ops reaches €40 per month in Professional and €125 in Enterprise. A CRM administrator or an analyst who launches neither campaigns nor sequences therefore does not need a GTM license.
Each edition includes a monthly credit allowance that does not roll over. Beyond that, a credit costs €0.01. Creating or viewing records does not consume credits, nor do individual emails sent from a connected inbox, such as sequences. All other emails sent by HubSpot are counted: marketing, transactional and automated emails, such as meeting reminders or surveys.
| Action | Credits | In euros |
|---|---|---|
| Email sent by HubSpot (marketing, transactional, automated) | 15, then 5, 2 and 0.5 depending on the month's volume | €0.15 to €0.005 |
| Workflow action | 3, then 2, 0.5 and 0.1 depending on the month's volume | €0.03 to €0.001 |
| Breeze (AI) workflow action | 10 | €0.10 |
| Conversation resolved by the customer agent | 50 | €0.50 |
| Lead recommended by the prospecting agent | 100 | €1 |
| Data agent response | 10 | €0.10 |
| Content produced by the content agent | 1,000 | €10 |
| Accepted quote | 100 | €1 |
| WhatsApp message | 20 | €0.20 |
Volume tiers kick in at 10,000, 55,000 and 100,000 units in the month.
The item to watch: marketing email
In the per-hub pricing, sending was included in Marketing Hub. In the new pricing, 10,000 emails sent in the month consume 150,000 credits, or €1,500. The allowance included in Professional covers only 10,000.
Packs replace credit consumption with a fixed monthly price. Email send and workflow action packs are reserved for the Professional and Enterprise editions, at the same price in both editions.
| Email send pack | Monthly price | Cost per email | Same volume paid in credits |
|---|---|---|---|
| 2,000 sends | €200 | €0.10 | €300 |
| 10,000 sends | €1,000 | €0.10 | €1,500 |
| 100,000 sends | €3,000 | €0.03 | €4,650 |
| 1,000,000 sends | €6,000 | €0.006 | €9,150 |
A pack costs about a third less than the same volume paid in credits. The 100,000-send pack costs as much as 40,000 sends paid in credits. It therefore becomes cost-effective beyond 40,000 sends per month.
For workflows, the 500,000-action pack costs €150 per month, compared with €1,825 for the same volume paid in credits. It is cost-effective from 5,000 monthly actions, which consume 15,000 credits. Most portals that automate their lead qualification would benefit from subscribing to it. Workflow control steps (delays, branches, routing) do not count as actions. The 500-million-action pack, at €900 per month, is sized for the Enterprise edition.
Two Professional portals, in euros excl. VAT per month with an annual commitment, excluding onboarding and options. Each simulation compares the new pricing with the equivalent cost under the per-hub pricing.
Simulation 1 · Professional
A 10-person sales team
10 sales reps with GTM licenses, no marketing email, 8,000 workflow actions and 50 leads suggested by the prospecting agent each month.
New pricing
≈ €1,050/month
Per-hub pricing
≈ €900/month
The gap remains limited because this team does not send marketing emails.
Simulation 2 · Professional
A 9-person marketing and sales team
3 marketers and 5 sales reps with GTM licenses, 1 RevOps manager with an Ops license, 25,000 marketing emails per month to a database of 10,000 contacts, 40,000 workflow actions per month.
New pricing
≈ €2,570/month
Per-hub pricing
≈ €1,700/month
Under the per-hub pricing, this amount corresponds to Marketing Hub Pro (€890), 8,000 additional marketing contacts (€360) and 5 Sales Hub Pro seats (€450). The gap comes almost entirely from email volume.
For a marketing team that sends a lot, segmentation therefore becomes a direct budget lever: each email not sent to an inactive contact saves up to €0.15.
These simulations are indicative. Final sizing starts from the portal's actual volumes: users by role, monthly sends, workflow actions and planned use of AI agents.
Under the per-hub pricing, a company could move a single hub to Enterprise and leave the others in Professional. The new pricing no longer allows this: the edition applies to the whole portal, and each GTM license then goes from €90 to €175 per month.
Enterprise adds in particular multi-level teams, the sandbox account, data access control, multi-account management, email and quote approvals, and sensitive data storage.
Three questions help you decide:
Companies under contract before October 1, 2026 stay on this pricing for their renewals and expansions.
| Hub | Professional | Enterprise | Included in Pro |
|---|---|---|---|
| Marketing Hub | €890/month | €3,300/month | 3 seats, 2,000 contacts |
| Sales Hub | €90 to €100/seat | €150/seat | No minimum |
| Service Hub | €90/seat | €150/seat | No minimum |
| Content Hub | €500/month | €1,500/month | 3 seats |
| Data Hub | €720/month | €2,000/month | 1 seat |
| Customer Platform (6 hubs) | ≈ €1,580/month | ≈ €4,700/month | 6 seats |
Prices excl. VAT, billed annually. Commerce Hub is billed per transaction (typically 2.9% + €0.30 via Stripe).
Seats. The Core Seat gives editing access to the hubs purchased. The Sales Seat and Service Seat are required for advanced Sales Hub and Service Hub features. The View-Only Seat is free and unlimited.
Marketing contacts. Beyond the included tiers, each additional block of 1,000 contacts costs about €45/month in Pro and €90/month in Enterprise. Quarterly cleanup of inactive contacts helps you stay within the planned tier.
Bundles. Customer Platform becomes attractive from three hubs, with savings of 40 to 60% compared with buying hubs individually. Marketing+ combines Marketing Hub and Content Hub. The Custom Bundle freely combines hubs with a progressive discount.
The price displayed by HubSpot is not the final budget, and the signature date is not the go-live date.
| Item | Cost | Lead time |
|---|---|---|
| Official HubSpot onboarding | Mandatory in Pro and Enterprise (per-hub pricing: €1,350 to €6,300) | 4 to 8 weeks |
| Deployment by a partner | From €20,000 | 6 to 12 weeks, 3 to 6 months in a complex context |
| Credits beyond the allowance | €0.01 per credit, or packs | Every month |
| Records beyond capacity | €5/month per 1,000 | As soon as capacity is exceeded |
Official onboarding is limited to a few calls and training resources. Process modeling, pipeline configuration, ERP or telephony integrations, data migration and team training are handled by an integration partner.
Comparing CRMs on list price alone leads to the wrong conclusion, because deployment and administration weigh more than licenses over 3 years.
| For 30 to 50 users | HubSpot | Salesforce or Dynamics |
|---|---|---|
| Deployment cost | €20,000 to €80,000 | €40,000 to €200,000 |
| Ongoing administration | Less than a quarter of an FTE | About one dedicated FTE |
| Time to go-live | 6 to 12 weeks | 4 to 9 months |
Over 3 years, for 30 sales and marketing users, the gap can reach 40 to 60% in HubSpot's favor. With the new pricing, this calculation must include the volume of emails and workflow actions, now billed on usage.
Learn more: migrating from Salesforce and replacing Pardot with Marketing Hub.
Three decisions made at signature set the cost of the subscription for twelve months: the portal's edition, the allocation of licenses, and the choice between credits and packs. A mistake on any one of them is paid for throughout the contract.
As a HubSpot Elite partner, Markentive carries out this scoping before signature, based on your actual volumes: choice of edition, allocation of GTM, Ops and view-only licenses, estimate of email sends, workflow actions and AI agent usage, then choice between credits and packs. For existing customers, the same work is done at renewal on the trade-off between buying hubs individually and a bundle.
The volumes that set the cost under the new pricing can be measured now, in your current portal or in your emailing tool: number of users by role, marketing emails sent per month over the last twelve months, monthly workflow actions. Gathering these figures before any commercial discussion makes it possible to compare editions and packs on real data rather than estimates.
For budget scoping based on your own volumes, contact our teams.
Original article published on October 29, 2019, updated on October 5, 2026 with the new HubSpot pricing applicable since October 1, 2026.