How has Worklife structured its growth with Markentive and Hubspot?

Written by Claire Desplanches | Jun 20, 2025 1:31:48 PM

The solutions we provided

Markentive provided both strategic and operational support in close collaboration with the Worklife teams.

Thanks to this partnership, Worklife accelerated the implementation of its marketing strategies, achieving results twice as fast while structuring its processes with agility. Enhanced lead scoring and improved alignment between sales and marketing boosted the conversion rate from 10% to 16%. Today, the company benefits from a comprehensive CRM system, high-performance dashboards, and greater visibility across the entire conversion funnel.

Here are the major actions taken

Implementation of HubSpot Enterprise: full CRM configuration, dashboards and reports
Deployment of lead scoring (MQL), to improve prioritization and transmission to sales team
Creation of automation workflows to streamline the relationship between marketing and sales
Regular meetings, co-definition of projects, collaborative distribution of roles
Support for change management and team training
An "in-house" approach, with high availability and responsiveness

A word from Worklife

What I really appreciated was Markentive's understanding of Worklife's challenges [...] I would encourage SaaS companies like us to have an agency capable of mastering advanced CRM, which helps us manage the work of all three teams: marketing, sales and operations. If I had to sum up, collaboration in one sentence, it would be "people".

Sergio Bellon, VP Business Intelligence & Co-founder @Worklife

A look back at the collaboration between Worklife and Markentive

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