To help Nfinite optimize its ABM strategy, Markentive set up ultra-targeted ads and e-mail campaigns to generate qualified leads and activate contacts on target accounts in different industries. The strategy was to communicate on the brands' high points (Christmas, Valentine's Day, Black Friday etc.) to demonstrate the benefits of the platform according to the role and industry of the targeted people.
Implementation of a communication plan for 2022 highlights
Creation of e-mail marketing sequences to activate core contacts.
Set up consideration campaigns with premium content and decision support for demo requests
Creation of a nurturing scenario to activate leads and move them along the customer journey
Creation of a landing page to maximize appointments
Test & learn on actions taken
The Markentive agency has been working with us for over a year now on the implementation of an ABM strategy, as well as on various growth activities. The team is always proactive and responsive, and it's a real pleasure to work with them! In fact, we've decided to continue working with them, as they've enabled us to achieve concrete, rapid results in just one year. Thank you Markentive!
Chloë Jammet, Chief Marketing Officer France
The implementation of new actions and ongoing testing enabled Nfinite to boost the number of qualified contacts, leading to conversations with the sales teams, as well as improving e-mail open rates and reactivating contacts in the database.